Games2win World :
Games2win is a leading global mobile games publisher. Our games have over 500 million downloads and are played by over 10 million monthly active players. We take pride in building our own Intellectual Property (IP) and using the strength of our consumer love to market our games! That’s why most of our downloads are generated without advertising support or paid installations.
A few of our global hit titles are Driving Academy, Decisions, International Fashion Stylist, and many more.
To learn more about us, visit https://games2winmedia.com/company-profile/
Role: App Store Optimization (ASO) – Manager
Based in: Mumbai / Remote
Experience required: 6+ years of work experience
Reporting to: Head of Revenue & Marketing
What do you need to do? (Role and Responsibilities) :
- Own Games2win’s App Store presence (iTunes and Google Play), optimization, and localization strategy globally in over 50+ countries and 25 languages.
- OUR MAIN BUSINESS AND FOCUS IS THE USA iTunes and GOOGLE PLAY STORE. You MUST HAVE knowledge and experience in ASO IN GLOBAL markets, with a strong preference for USA. WE DO NOT FOCUS ON INDIA
- Drive organic acquisition on the iTunes App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
- Developing App Store Optimization (ASO) strategies to ensure that all relevant games appear at the top of the search results in all applicable App stores
- Optimizing conversion rates for app store pages by utilizing various content and visual tools.
- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
- Daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
- Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies, tools & service providers.
- Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates.
- Working with ASO agencies and in-house team to manage execution.
- Ability to work with intelligence tools, dashboards, data and data-based decision-making processes.
- Managing a team and collaborating with Game Designers, Product Managers, Graphics teams for Art and Graphics.
Who could you be? (Experience and Background):
- Experience working on multilingual apps/games.
- Excellent understanding of all things ASO and willingness to go beyond.
- Comfortable using ASO platforms like Apptweak etc.
- A passion for all-things ASO and Marketing Optimization, including changes to Storefronts, OS versions, algorithm changes, creative testing, and more.
- Must have strong analytical and communication skills
- Experience working with international/localization teams.
- Solid SEO experience is a plus point
- Ability to complete analysis and presentation of data
- A commitment to continual improvement, with the ability to systematically test and evaluate new strategies and processes in all aspects of ASO work.
- Someone who loves games and plays them too!
Educational Qualification:
A graduate (from any discipline) with impeccable written and spoken English
