Industry: Content (Health / Fitness preferred)
Experience: Minimum 3 years
Location: Gurgaon (On-site)
Habuild is one of India’s fastest-growing platforms focused on building sustainable habits through yoga, movement, and mindfulness. With a community of 1.2 crore+ users, full profitability, and strong year-on-year growth, Habuild is on a mission to help people build consistency, discipline, and healthier lives—one habit at a time.
Our content plays a central role in inspiring, educating, and engaging millions of users across digital platforms, and we’re looking for passionate creators to help us tell impactful stories at scale.
We are looking for a Creative Writer who excels at storytelling for digital platforms and can collaborate closely with video, content, and production teams. This role requires a strong understanding of audience psychology, content formats, and narrative-driven writing—especially in the health and fitness space.
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Conceptualize and script 30+ short-form videos per month from scratch, ensuring strong hooks, clear storytelling, consistent tone, and seamless flow aligned with brand objectives.
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Contribute creative concepts and story ideas for ongoing and new content formats
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Collaborate with and coordinate closely with videographers for shoot planning, script execution, and creative direction
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Finalize titles, captions, and on-screen text to maximise engagement and retention
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Ensure content aligns with brand voice, platform guidelines, and audience expectations
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Own and manage Habuild's social media platforms ( Facebook / Instagram / YouTube).
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Minimum 3 - 5 years of experience as a creative/content writer (digital-first experience preferred)
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Strong understanding of health, fitness, or wellness content
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Ability to write with clarity, emotion, and intent, adapting tone across formats
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Comfort with video-led storytelling (YouTube, Reels, Shorts, etc.)
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Strong sense of formats, hooks, and audience engagement
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Collaborative mindset and ability to work cross-functionally with video and content teams.
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Ensure content execution is aligned with the content calendar, with scripts finalized and ready at least 3 days prior to shoots for smooth production planning.
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Stay updated with the latest content trends and demonstrate a proactive approach in contributing fresh ideas and creative inputs.
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Work on purpose-driven content that impacts millions
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Be part of a fast-growing, profitable startup
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High ownership and creative freedom
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Collaborate with passionate teams across content, video, and growth
