Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re Accenture Marketing Operations. We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of industrialized run capabilities, leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients’ business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. As part of this team, you will guide business teams in making decisions with connected data and establish metrics that drive business outcomes. The role provides objective, timely and relevant market information/analysis to facilitate the decision making of the company, monitor strategy implementation and overall business performance. You will coordinate Loyalty Identification analytics tasks for the organization, including creating effective strategies to collect data, analyze information, monitor key behavior metrics, and implement analytics solutions for the products or services to shape up a compelling CRM strategy. You will also generate insights and storytelling to guide business decision making.
What are we looking for? • 5–8 years’ experience in data and analytics, with experience in handling databases • Proven ability to translate complex data into actionable insights that improve CRM, marketing, and consumer analytics • Advanced knowledge of SQL • Strong expertise in data quality & metadata management across markets • Hands-on experience with BI and reporting tools (Power BI, Tableau) to build dashboards and track governance KPIs • Experience with Excel • Strong communication, stakeholder management, and cross-market collaboration skills • Bachelor’s degree in business, Analytics, Marketing, Statistics, or a related field • Familiarity with Databricks and/or Dbeaver • Knowledge of Python and Statistical modelling • Previous exposure to Marketing campaigns • Familiarity with FMCG or Retail domain • Ability to manage third-party vendors or agencies supporting governance and analytics initiatives
Roles and Responsibilities: • Identify patterns and trends in consumer data, translate them into actionable insights, and recommend improvements for marketing and operational strategies • Lead stakeholder collaboration across regional and end-market teams, ensuring alignment with business priorities and governance initiatives • Analyze purchasing behavior in the consumer DB using SQL to measure the performance of the product portfolio • Automate reports through dashboards development or SQL codes to implement alongside the Data Engineering team • Develop analytical approaches to answer business questions and manage end-user reports with high-quality information, including actionable insights • Generate segments and monitor their performance over time • Participate in the design and execution of experimental analyses to validate hypothesis related to consumer behavior • Leverage the power of analytics to identify opportunities that drive business growth and enable decision-making
Any Graduation
