Job Title: Marketing & Social Media Manager — Healthcare
Location: Umayanalloor, Kollam, Kerala
Engagement: Freelance/Part-Time
Work Mode: Hybrid
About Us
A primary care clinic in Kollam, running for 23 years. We offer general physician OPD, in-house diagnostic lab, pharmacy, and day-care beds under one roof.
Job Summary
Creative and self-driven Content Creator & Social Media Manager to independantly develop, execute, and manage our end-to-end digital presence. Direct reporting to the CEO. You own the strategy, create the content with or without external help, run the campaigns, and report the numbers.
Key Responsibilities
- Independently plan and execute the monthly content calendar for Instagram and Facebook
- Develop creative content ideas, campaign concepts, and seasonal promotions
- Visit our Umayanalloor clinic 1-2 times per week to shoot reels, procedure videos, staff features, and interactive content
- Design social media creatives, posters, flyers, and marketing materials using Canva, Adobe Photoshop, or similar tools
- Manage Instagram and Facebook pages — regular posting, DMs, comments, community engagement
- Plan and execute WhatsApp and SMS campaigns for offers, health camps, and patient recall
- Set up, run, and optimise Meta Ads and Google Ads
- Track performance and share a weekly report with the CEO — spend, reach, leads, conversions
- Ensure all patient-facing content complies with medical privacy norms
- Stay updated on social media trends and platform algorithm changes
Required Qualifications
- 2-5 years of hands-on experience in content creation and social media management
- Proven experience running Meta Ads and Google Ads with documented results
- Proficiency in Canva and Adobe Photoshop / Illustrator or similar design tools
- Basic video editing skills (CapCut, Premiere Rush, or similar)
- Fluent in Malayalam and English — spoken and written
- Excellent copywriting and storytelling ability
- Own laptop, editing setup, smartphone/camera, and reliable transport to Umayanalloor
- Prior work with clinics, hospitals, or wellness brands is a strong plus
- Experience with WhatsApp Business API tools (WATI, MSG91, Interakt) is a plus
Skills Required
- Independent campaign planning and execution
- Creative thinking and visual storytelling
- Graphic design (Canva, Photoshop)
- Copywriting in Malayalam and English
- Social media strategy and analytics
- Time management and self-discipline
- Attention to detail
What We Offer
- Monthly retainer — negotiable based on experience and portfolio
- Hybrid work — flexible remote schedule with scheduled clinic visits
- Direct reporting to the CEO
- Cell phone reimbursement
- Long-term engagement with a stable, growing healthcare brand
- Opportunity to scale scope and retainer as we expand to more branches
How to Apply
Send these to: [email protected]
- Portfolio (Instagram handles managed, ad campaign case studies, sample creatives)
- Expected monthly retainer
- Availability to start
- Short note on why healthcare marketing interests you
Shortlisted candidates will have a video call with the CEO followed by a paid trial month with agreed deliverables
Pay: From ₹20,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- Can you travel to Umayanalloor, Kollam atleast twice every week? (Yes/No)
- How many years of experience do you have in Marketing?
- Have you gone through the whole Ad description? (Yes/No)
Work Location: Hybrid remote in Kollam, Kerala
