Line of Service
Advisory
Industry/Sector
Not Applicable
Specialism
Managed Services
Management Level
Senior Associate
Job Description & Summary
At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth.
As a customer consulting generalist at PwC, you will join other individuals who possess a broad range of skills and experience in customer consulting. You will analyse client needs, provide consulting services across different customer-related areas, and offer guidance and support to help clients develop and implement effective strategies to enhance their customer experience, drive business growth, and improve overall customer satisfaction.
* Why PWC
At PwC , you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more
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At PwC , we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. "
Job Description & Summary:
Shape how India’s champions grow.
We are looking for a Senior Manager / Manager to lead high ‑ impact customer, sales, marketing , service and growth transformations for leading players across sectors . This role sits at the intersection of strategy, sales, marketing, service, digital and execution on the ground.
1. Lead client transformations across sales, marketing and service
Partner with CXOs and business heads to define the customer, sales, marketing, and service transformation agenda.
Translate board ‑ room ambition into clear roadmaps with measurable impact across revenue, acquisition, retention, loyalty and service experience.
2. Design winning commercial and growth strategies
Shape programs on channel and influencer strategy, distribution expansion, salesforce effectiveness, trade marketing / loyalty programs , key account management, and broader route ‑ to ‑ market optimization.
Drive e-commerce and marketplace acceleration where relevant (e.g., B2B platforms, e-retail, D2C), incl. assortment, content, promotions and partner management.
3. Drive digital- and AI ‑ led transformation
Identify use cases where digital, data and AI can transform sales, marketing, service and channel performance.
Work with client and internal teams to design and implement solutions (e.g., digital tools for salesforce and influencers, self ‑ service portals, personalization engines, next ‑ best ‑ action models, performance dashboards).
4. Drive execution and impact on the ground
5. Bring insight and innovation
Stay ahead of sector trends (e.g., digital channels, influencer ecosystems, loyalty, productivity tools) and convert them into pragmatic, implementable solutions.
6. Build capability – for clients and our firm
Digital and data ‑ led initiatives in sales, marketing or service (e.g., CRM, digital tools, analytics, AI use cases).
Demonstrated track record / exposure to Growth, market entry and gotomarket strategy. Channel, distributor, dealer and influencer management (including loyalty and incentive programs). Sales execution, salesforce effectiveness and key account management. Marketing and brand / portfolio strategy, including activation and campaign effectiveness. Customer service and experience design, including postsales and lifecycle management. Pricing, value proposition design and mix / margin improvement. Digital and dataled initiatives in sales, marketing or service (e.g., CRM, digital tools, analytics, AI use cases). Operating model and organization design, including performance management and governance for frontline and commercial teams.
Strong structured problemsolving and analytical skills; comfort working with quantitative and qualitative data. Ability to engage and influence senior stakeholders; confident in CXOlevel discussions. Clear, impactful communication and storytelling – can convert complex analysis into simple, persuasive narratives. High learning agility – quickly understands new sectors, clients and topics and translates them into action. Strong cando attitude – proactive, handson and resilient in ambiguous, fastchanging environments. Collaborative leadership style; able to lead crossfunctional teams and work effectively with client counterparts. Willingness to travel and spend time on the ground with clients and channel partners.
Years of experience required:
In top ‑ tier consulting firms (e.g., Accenture Strategy, Monitor Deloitte, AT Kearney, Alvarez & Marsal, Big 4 strategy practices , boutique firms ), or
In leading Consumer Goods/ Durables/ Auto / Building Materials / Industrial Products players in roles spanning strategy, sales, marketing, service or digital.
Education qualification:
MBA or equivalent from Tier ‑ I institutes (e.g., IIM A/B/C/I/K/L, ISB, SPJIMR, XLRI, MDI, FMS) or strong Tier ‑ II institutes (other IIMs, IIT ‑ VGSOM, XIMB, NMIMS, IMT ‑ G, SIBM), or an equivalent strong academic profile.
Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required: MBA (Master of Business Administration)
Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Customer Service
Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Business Case Development, Business Development, Business Expansion, Business Model Development, Business Transformation, Channel Partner Management, Communication, Creativity, Customer Analysis, Customer Engagement, Customer Experience (CX) Strategy, Customer Insight, Customer Relationship Management, Customer Retention, Customer Service, Customer Strategy, Customer Success, Customer Transformation, E-Commerce, Embracing Change, Emotional Regulation {+ 17 more}
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Available for Work Visa Sponsorship?
Government Clearance Required?
Job Posting End Date
July 7, 2026
