Job Responsibilities
1. Strategic Leadership
- Develop and execute integrated marketing strategies across ATL, BTL, Digital, Social, CRM and Retail Marketing.
- Drive brand positioning, customer engagement, market expansion and customer acquisition.
- Lead performance marketing, SEO, SEM, social media, influencer marketing and e-commerce growth.
2. Store Walk-ins & Retail Marketing
- Drive measurable store walk-ins and footfall across all retail locations through targeted digital, local, OOH, events, activations and promotional campaigns.
- Develop store-specific and hyperlocal marketing plans based on location, customer profile, catchment potential, seasonality and competition.
- Work closely with Store and Sales teams to convert marketing initiatives into increased footfall, customer engagement and store sales.
- Plan and execute campaigns around new store launches, product launches, seasonal promotions, events, sports activities and local occasions.
- Track store-wise footfall, conversion and revenue impact of marketing campaigns and continuously optimize activities based on performance.
3. Offline & Digital Marketing
- Manage retail marketing, in-store branding, events and activations.
- Oversee digital marketing across Google, Meta, Programmatic, Email, Content and Affiliate Marketing.
- Optimize customer journeys across online and offline touchpoints.
4. Team & Agency Management
- Build, lead and mentor the marketing team, ensuring high performance and innovation.
- Manage external creative, media, PR and digital agencies for effective campaign execution.
5. Data-Driven Decision Making
- Analyse market trends, customer insights and campaign performance to optimize ROI.
- Leverage CRM and analytics tools to enhance customer acquisition, retention and loyalty.
- Establish clear marketing KPIs linked to footfall, customer acquisition, conversion and revenue growth.
6. Budget & ROI Management
- Plan and allocate marketing budgets efficiently across channels and locations.
- Ensure cost-effective campaigns with measurable business impact.
- Evaluate marketing spend based on incremental footfall, sales contribution, CAC, ROAS and overall ROI.
Desired Skills & Qualifications
· 5+ years in marketing
· Strong expertise in both offline (retail marketing, events) & digital (performance marketing, social media, e-commerce)
· Experience in apparel, sports, or lifestyle retail chains is a big plus
· Proven track record in brand building, customer acquisition, and revenue growth
· Excellent analytical, communication, and team management skills
Pay: From ₹60,000.00 per month
Ability to commute/relocate:
- Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Do you have prior experience working for a DIGITAL MARKETING AGENCY?
- Do you have experience in retail, FMCG, apparel, sports, lifestyle, or consumer brands?
- Have you directly driven store walk-ins/footfall through marketing campaigns?
- What was the approximate maximum monthly store footfall you were responsible for influencing through marketing?
- How many physical retail stores our outlets have you supported through marketing simultaneously?
- How soon can you join if considered (in days)?
- What is your expected CTC?
Work Location: In person
