We are looking for an experienced Manager – Digital Marketing to lead and execute our end-to-end digital marketing initiatives. The ideal candidate will be responsible for developing and implementing a comprehensive 360° digital marketing strategy to enhance brand awareness, generate quality leads, improve customer engagement, and drive business growth across multiple digital channels.
This role requires a strategic, data-driven marketing professional with expertise in performance marketing, SEO, content marketing, social media, marketing automation, analytics, and team management. The Manager will work closely with cross-functional teams including Sales, Product, Creative, and Leadership to ensure marketing initiatives align with organizational objectives.
Location: Ahmedabad
Shift: 3PM – 12 AM
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
- Prepare annual and quarterly marketing plans, budgets, and key performance indicators (KPIs).
- Identify growth opportunities through market research, customer insights, and competitor analysis.
- Drive digital transformation initiatives by adopting innovative marketing technologies and best practices.
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital advertising platforms.
- Maximize campaign performance by improving ROI, ROAS, lead generation, and customer acquisition.
- Manage media planning, budget allocation, and channel performance optimization.
- Strengthen brand positioning and ensure consistency across all digital channels.
- Develop and oversee content strategies including blogs, videos, webinars, email campaigns, case studies, and social media content.
- Create compelling storytelling that enhances customer engagement and brand visibility.
- Lead SEO initiatives to improve organic traffic and search engine rankings.
- Manage technical SEO, on-page optimization, keyword strategy, content optimization, and backlink development.
- Monitor search trends and implement strategies to improve online visibility.
- Develop and execute social media strategies across relevant platforms.
- Build brand awareness, manage online reputation, and increase audience engagement.
- Create and nurture online communities and customer advocacy programs.
- Implement and optimize marketing automation workflows.
- Manage lead nurturing campaigns and customer lifecycle marketing.
- Collaborate with the Sales team to improve lead quality and conversion rates.
- Utilize CRM platforms to monitor customer journeys and campaign effectiveness.
- Develop dashboards and reporting frameworks to monitor digital marketing performance.
- Analyze campaign metrics, customer behavior, and marketing ROI to drive data-backed decisions.
- Present performance reports, insights, and strategic recommendations to senior leadership.
- Lead, mentor, and develop a high-performing digital marketing team.
- Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Manage relationships with external agencies, vendors, and technology partners.
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- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA
- 10+ years of progressive digital marketing experience, with at least 4–5 years in a leadership
- Proven success managing multi-channel digital marketing
- Strong expertise in Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CRM platforms, and marketing automation tools.
- Experience managing substantial digital marketing budgets and delivering measurable business
- Strong analytical, strategic thinking, and stakeholder management
- Excellent communication and leadership
