Job Description
Lead the marketing initiatives for a 622-unit Satvik Living residential community spread across approximately 6 acres in Cuttack, Odisha. The role focuses on building a strong brand presence, generating high-quality leads, driving customer engagement, and supporting the successful sale of the entire project.
The Role
Lead the complete marketing function for the 622-unit Odisha residential project, driving brand awareness, digital marketing, lead generation, customer engagement, project launches, and campaign performance while working closely with the sales team.
Key Responsibilities
- Develop and execute integrated marketing strategies.
- Generate qualified leads through digital and offline campaigns.
- Manage project launches, events and exhibitions.
- Oversee social media, SEO, SEM, website and content marketing.
- Strengthen the Satvik Living brand.
- Coordinate with sales to improve conversions.
- Manage agencies, vendors and marketing budgets.
- Track campaign ROI and CRM performance.
Requirements
- 5+ years of experience in real estate marketing.
- Experience in residential projects with 300+ units.
- Strong digital marketing, branding and CRM skills.
- Excellent communication and leadership skills.
- Willingness to travel across Odisha.
KRAs
- Brand Awareness
- Lead Generation
- Marketing ROI
- Campaign Performance
- Customer Engagement
- Sales Support
- Budget Management
KPIs
- Qualified Leads Generated
- Cost per Lead (CPL)
- Lead-to-Site Visit Conversion
- Site Visit-to-Booking Conversion
- Campaign ROI
- Website Traffic & Conversion
- Social Media Reach & Engagement
- CRM Database Growth
Pay: ₹11,085.66 - ₹80,000.00 per month
Work Location: In person
