Job Description - (Director / Manager – IP Sales & Strategic Partnerships)Director / Manager – IP Sales & Strategic Partnerships
Location: Gurgaon
Company: LegaXy
About LegaXy
LegaXy develops and operates athlete-led, content-led, gaming, learning, and live-event IPs designed to connect brands with highly engaged sports audiences.
Role Overview
The IP Sales & Strategic Partnerships lead will be responsible for commercializing LegaXy's portfolio of IPs by securing sponsorships, strategic partnerships, licensing deals, and long-term brand collaborations.
Key Responsibilities
- Develop and execute revenue strategies for LegaXy's IP portfolio across content, live events, gaming, learning, and athlete-led properties.
- Identify and engage brands, agencies, sponsors, broadcasters, and ecosystem partners.
- Build customized sponsorship packages aligned with partner objectives.
- Lead end-to-end sales cycles from prospecting and pitching to negotiation and closure.
- Create partnership decks, commercial proposals, and revenue models.
- Collaborate with creative and execution teams to develop marketable brand solutions.
- Build long-term relationships with CMOs, marketing heads, sponsorship managers, and agency leaders.
- Track sponsorship inventory, deliverables, and partner ROI.
- Explore licensing, franchise, and international partnership opportunities.
Desired Profile
- 5–10+ years in sponsorship sales, sports marketing, media sales, entertainment partnerships, or brand solutions.
- Proven track record of selling IPs, sponsorships, events, media properties, or branded content.
- Strong network across brands, agencies, media houses, and marketing decision-makers.
- Ability to understand brand objectives and convert them into commercial opportunities & strong negotiation and relationship-management skills.
Success Metrics
- Sponsorship and partnership revenue generated.
- Number of new brand partnerships secured.
- Renewal and retention rate of partners.
- Average deal size and multi-year partnership conversions.
- Commercial utilization of LegaXy's IP portfolio.
Ideal Backgrounds
Sports marketing agencies, media networks, entertainment companies, event IP businesses, digital media platforms, sports leagues, esports organizations, sponsorship consultancies, and talent management firms.
Pay: ₹3,500,000.00 - ₹4,000,000.00 per year
Work Location: In person
