Key Result Area (KRA)Key ResponsibilitiesPerformance Indicators (KPIs)
Brand & Business Development
Develop and execute strategies to grow the SMC Pneumatics business across target industries and regions.
Sales growth (%), new business generated, market share increase
Principal Relationship Management
Build and maintain strong relationships with SMC principal team, ensuring alignment with business objectives and compliance with principal guidelines.
Principal satisfaction, review ratings, achievement of principal targets
Sales Strategy & Execution
Prepare annual sales plans, product-wise targets, pricing strategies, and sales forecasts.
Target achievement, forecast accuracy, revenue growth
Team Leadership & Development
Lead, mentor, and motivate the sales and application team to achieve business objectives.
Team productivity, target achievement, employee retention, training completion
Customer Acquisition & Retention
Identify new customers, strengthen existing customer relationships, and increase customer satisfaction.
New customer additions, repeat business, customer satisfaction
Channel Partner Management
Develop and support distributors, dealers, and channel partners for market expansion.
Channel sales growth, active partner development
Technical & Application Support
Provide technical guidance on pneumatic products and support key customer applications.
Successful project closures, customer feedback, technical issue resolution time
Market Intelligence
Monitor market trends, competitor activities, pricing, and emerging opportunities.
Market reports submitted, competitive wins, new opportunities identified
Product Promotion & Marketing
Coordinate product launches, technical seminars, exhibitions, and promotional activities.
Number of promotional activities, lead generation, campaign effectiveness
Profitability Management
Ensure profitable business growth through pricing discipline and cost optimization.
Gross margin, profitability, budget adherence
Reporting & Business Reviews
Prepare MIS reports, sales forecasts, business reviews, and action plans for management and principal.
Timely reports, review effectiveness, action plan closure
