Facebook Media Buyer (Insurance, Debt & Home Improvement – USA Market)
Location: Hybrid - Ahmedabad
Shift: 5:00 PM – 10:30 PM(Work from Office) and 11:00 PM to 2:00 AM(Work from Home)
Working Days: Monday to Friday
Employment Type: Full-Time Contract
About the Role
We are seeking an experienced Facebook/Meta Media Buyer to manage and scale lead generation campaigns for USA-based clients in the Insurance, Debt Relief, and Home Improvement industries.
The ideal candidate has a proven track record of generating high-quality leads, optimizing CPL/CPA, and scaling profitable campaigns across Meta platforms while maintaining compliance and lead quality.
Key Responsibilities
- Launch, manage, and scale Facebook/Meta lead generation campaigns.
- Optimize campaigns to achieve CPL, CPA, and ROAS targets.
- Build and test audiences using broad targeting, lookalikes, retargeting, and interest-based strategies.
- Conduct competitor research and develop funnel strategies.
- Collaborate with creative and landing page teams to improve conversion rates.
- Monitor campaign performance and optimize budgets, bids, placements, creatives, and ad copy.
- Perform ongoing A/B testing to improve CTR, CPL, and lead quality.
- Track campaign performance using Meta Ads Manager, GA4, GTM, and CRM platforms.
- Ensure compliance with Meta policies, especially in regulated industries.
Required Qualifications
- 3+ years of hands-on experience managing Facebook/Meta Ads campaigns.
- Proven experience with Insurance, Debt Relief, or Home Improvement campaigns targeting USA audiences.
- Strong understanding of lead generation funnels and performance marketing.
- Experience managing large advertising budgets.
- Hands-on experience with:
- Meta Ads Manager
- GA4
- Google Tag Manager (GTM)
- Facebook Pixel
- Conversion API (CAPI)
- Strong analytical, reporting, and optimization skills.
- Ability to work independently and manage multiple accounts.
Preferred Qualifications
- Experience with Affiliate Marketing campaigns.
- Experience with TikTok Ads or Google Ads.
- Knowledge of CRM integrations and lead validation systems.
- Landing page optimization and CRO experience.
Pay: ₹20,000.00 - ₹100,000.00 per month
Work Location: Hybrid remote in Ahmedabad, Gujarat
