TESTPREPKART
Job Description
Job Title Sales Executive / Admissions Counsellor – USA Market
Department Sales & Admissions
Programs Handled SAT, AP, NEET & JEE Coaching Programs
Market / Territory United States of America (USA) – parent & student
outreach
Work Mode Remote / Work-from-office (as per company policy),
aligned to US time zones
Reports To Sales Manager / Admissions Head
Employment Type Full-Time
ABOUT TESTPREPKART
Testprepkart is an international test-preparation company that helps students across
the globe, including a large base of US-based families, prepare for standardized tests
such as SAT, AP, NEET and JEE. The company partners with parents and students to
guide them through structured coaching programs, expert-led demo classes, and a
transparent enrolment process.
JOB SUMMARY
We are looking for a results-driven Sales Executive to manage the complete pre-
enrolment journey for parents and students based in the USA who are interested in
SAT, AP, NEET, and JEE coaching programs. The role is a consultative, phone/video and
email-based sales position — the candidate will act as the first point of contact for
prospective families, guide them through program information, coordinate demo
classes, and convert enquiries into paid enrolments through structured, ethical, and
persuasive communication.
PROGRAMS YOU WILL BE SELLING
Each program below is color-coded for quick reference throughout this document:
SAT
US college
AP (Advanced
Placement)
NEET
Medical entrance
JEE
Engineering
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admissions test
coaching
College-level AP
subject coaching
exam coaching
(India-bound)
entrance exam
coaching (India-
bound)
KEY RESPONSIBILITIES
1. Lead Handling & Initial Consultation
- Speak directly with parents and students based in the USA regarding SAT, AP, NEET,
and JEE coaching programs.
- Understand each family's academic goals, target exam, timeline, and specific
requirements.
- Provide accurate, complete initial information on course structure, faculty,
curriculum, and outcomes.
2. Demo Scheduling & Coordination
- Set up demo classes between the academic/faculty team and interested parents or
students.
- Coordinate scheduling across US time zones to ensure convenient demo slots.
- Follow up before and after the demo to gather feedback and address concerns.
3. Course Information & Documentation
- Send detailed course information, batch timings, fee structure, and study plans to
prospective families.
- Share and explain all relevant enrolment documents for SAT, AP, NEET, and JEE
programs.
- Ensure all shared material is accurate, up to date, and tailored to the parent's
query.
4. Sales Pitch & Conversion
- Deliver a clear, honest, and persuasive pitch highlighting program value, outcomes,
and differentiators.
- Address objections related to pricing, scheduling, or program fit with confidence
and empathy.
- Drive the enrolment conversation to a timely and successful closure.
5. Enrolment Support
- Guide parents through the complete enrolment process, including forms, payment,
and confirmation steps.
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- Coordinate with internal teams (academics, operations, finance) to ensure a smooth
handover post-enrolment.
- Maintain accurate records of leads, follow-ups, demos, and conversions in the CRM.
6. Relationship & Pipeline Management
- Maintain consistent, professional follow-up with warm and cold leads without being
overbearing.
- Build trust and rapport with US parents, who are the primary decision-makers in the
enrolment process.
- Achieve and exceed individual and team sales targets on a monthly basis.
REQUIRED SKILLS & COMPETENCIES
Communication
- Excellent spoken and written English with a neutral, US-friendly accent and tone.
- Ability to explain technical/academic program details in simple, parent-friendly
language.
Sales & Persuasion
- Strong convincing and negotiation ability, with a consultative (not pushy) sales
approach.
- Proven ability to handle objections and close enrolments within defined sales
cycles.
Organization & Process
- Strong follow-up discipline and time management, especially across US time zones.
- Comfortable using CRM tools, email, video-calling platforms, and documentation for
enrolment.
Interpersonal Traits
- Patient, empathetic, and trustworthy when dealing with parents making education
decisions for their children.
- Self-motivated, target-driven, and resilient in a high-volume outreach environment.
QUALIFICATIONS & EXPERIENCE
Must-Have Good-to-Have
Bachelor's degree in any discipline Familiarity with SAT / AP / NEET / JEE
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1–4 years in inside sales, tele-sales, or
admissions counselling (EdTech
preferred)
Prior experience selling to a
US/international audience
Willingness to work in US shift timings
exam patterns
Experience with CRM platforms (e.g.,
Zoho, Salesforce, HubSpot)
Background in EdTech or education
consulting
Experience engaging directly with
parents/guardians
KEY PERFORMANCE INDICATORS (KPIS)
- Number of qualified demos scheduled and completed per month.
- Lead-to-enrolment conversion rate.
- Monthly enrolment / revenue targets achieved.
- Follow-up turnaround time and CRM data hygiene.
- Parent satisfaction / feedback score on the pre-enrolment experience.
WORKING CONDITIONS
- Shift timings aligned to US business hours (EST/CST/PST as assigned).
- Primarily phone, video-call, and email-based communication with US parents and
students.
- Target-driven role with monthly/quarterly performance reviews.
COMPENSATION
Competitive fixed salary plus performance-linked incentives on enrolments closed. Final
compensation will be shared during the interview process, based on experience.
Interested candidates who are confident, persuasive communicators with a passion for
Work Location: In person
