Job Title: Marketing Head
Location: Chennai
Department: Marketing
Job Summary
We are looking for an experienced and strategic Marketing Head to lead our marketing initiatives and drive business growth. The ideal candidate should have strong experience in e-commerce platforms, performance marketing, and brand visibility strategies, along with hands-on knowledge of executing on-ground marketing activities. The role requires a data-driven leader who can plan, implement, and optimize marketing campaigns to increase brand awareness, customer acquisition, and revenue.
Key Responsibilities
1. Marketing Strategy & Planning
* Develop and implement comprehensive marketing strategies aligned with business goals.
* Lead brand positioning and ensure consistent brand communication across all channels.
* Plan marketing budgets and allocate resources effectively.
2. E-Commerce Marketing
* Drive traffic, conversions, and customer engagement through digital channels.
* Work closely with product, sales, and technology teams to improve the online customer journey.
3. Performance Marketing
* Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, and other digital channels.
* Monitor campaign performance, ROI, and conversion metrics.
* Implement data-driven marketing strategies to improve lead generation and sales.
4. Traffic Growth & Listing Platform Marketing
* Develop strategies to increase website traffic and user acquisition.
* Experience in building and scaling listing platforms or marketplace-style websites through digital marketing strategies.
* Implement SEO, paid ads, and content strategies to increase platform visibility and user engagement.
* Identify opportunities to generate revenue through increased platform traffic and listings.
5. Online Brand Visibility & Growth
* Plan and execute strategies to increase brand visibility across digital platforms.
* Drive organic and paid traffic to the website through SEO, social media, content marketing, and performance campaigns.
* Strengthen brand positioning and ensure consistent communication across all online channels.
6. Team Leadership
* Lead and mentor the marketing team to achieve performance targets.
* Collaborate with internal teams including sales, operations, and product teams.
* Ensure timely execution of marketing initiatives.
7. Analytics & Reporting
* Track marketing KPIs including traffic growth, lead generation, and campaign ROI.
* Prepare performance reports and present insights to management.
* Optimize strategies based on data insights and market trends.
Required Qualifications
* Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
* 5–10 years of experience in digital marketing and performance marketing.
* Proven experience in driving website traffic and online brand visibility.
* Experience working with listing platforms, marketplaces, or traffic-driven business models will be highly preferred.
Job Type: Full-time
Pay: ₹100,000.00 - ₹150,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
