Job Description – Graphic DesignerRt. The Indian Safety Project – Digital Safety Band
Location: Dindigul, Tamil Nadu
Department: Marketing
Position: Graphic Designer
Employment Type: Full-Time
Job Summary
We are looking for a creative and detail-oriented Graphic Designer to support the digital marketing, sales and branding activities of the Rt. The Indian Safety Project.
The candidate will be responsible for creating high-quality visual content for digital campaigns, social media, advertisements, product promotions, institutional marketing and sales materials.
Key Responsibilities
- Design creative content for Instagram, Facebook, YouTube, WhatsApp and other digital platforms.
- Create graphics for Google Ads, Meta Ads and lead-generation campaigns.
- Design promotional posters, banners, brochures, flyers and marketing materials.
- Develop creatives for women safety, student safety, school, college and corporate campaigns.
- Create product-focused designs highlighting the features and benefits of the Digital Safety Band.
- Design creatives for sales presentations, product demonstrations and institutional proposals.
- Develop festival, awareness-day and promotional campaign creatives.
- Work closely with the Digital Marketing Specialist, Sales Team and Content Team.
- Create multiple creative variations for A/B testing and advertising campaigns.
- Maintain consistent brand identity, typography, layouts and visual standards.
- Edit and enhance product images and marketing photographs.
- Create basic motion graphics and short-form visual content when required.
- Adapt designs into different sizes and formats for social media, print and digital advertising.
- Ensure all designs are completed within campaign deadlines.
- Maintain an organized library of editable design files and brand assets.
- Stay updated with current design trends and digital marketing creative practices.
Key Campaign AreasCampaignDesign RequirementsProduct MarketingDigital Safety Band promotional creativesWomen SafetyAwareness and product campaignsStudent SafetySchool, student and parent-focused creativesInstitutional MarketingSchool, college and corporate presentationsSocial MediaPosts, stories, reels covers and campaign creativesDigital AdvertisingGoogle and Meta advertisement creativesSales SupportBrochures, presentations and product materialsBrand AwarenessCampaigns, events and awareness activitiesPromotional CampaignsOffers, launches and seasonal campaignsKey Performance IndicatorsKPIResponsibilityCreative QualityDeliver professional and brand-consistent designsCampaign SupportProvide creatives according to marketing requirementsTimely DeliveryComplete designs within assigned deadlinesCreative VariationsDevelop multiple versions for campaigns and testingBrand ConsistencyMaintain approved brand guidelinesSocial Media SupportRegularly provide required digital creativesAdvertising SupportCreate performance-focused ad creativesSales SupportDevelop effective sales and institutional materialsCandidate Requirements
- Bachelor's Any degree or diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia or a related field.
- 2–5 years of experience in graphic design or digital marketing design.
- Strong knowledge of Adobe Photoshop and Adobe Illustrator.
- Experience with Canva is preferred.
- Knowledge of Adobe Premiere Pro, After Effects or CapCut will be an advantage.
- Good understanding of social media design requirements and digital advertising formats.
- Strong knowledge of typography, composition, colour theory and visual communication.
- Ability to convert marketing concepts into attractive visual content.
- Good communication and teamwork skills.
- Ability to handle multiple projects and meet deadlines.
- Tamil and English content-design experience will be an advantage.
Preferred Skills
Graphic Design | Adobe Photoshop | Adobe Illustrator | Canva | Social Media Design | Digital Advertising | Branding | Creative Campaigns | Basic Video Editing | Motion Graphics | Product Marketing
What We Offer
- Opportunity to work on an innovative safety technology project.
- Opportunity to create campaigns with statewide reach across Tamil Nadu.
- Exposure to B2C, B2B and institutional marketing.
- Performance-based growth opportunities.
- Professional and creative working environment.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
