We are looking for a Key Account Executive – Performance Marketing to manage and grow key client accounts while ensuring strong campaign performance, client satisfaction, and business growth. The role requires hands-on knowledge of Meta Ads, Google Ads, campaign strategy, optimization, reporting, and client communication.
Key Responsibilities
- Manage day-to-day performance marketing activities for assigned key accounts.
- Plan, execute, monitor, and optimize Meta Ads and Google Ads campaigns.
- Develop campaign strategies based on client objectives, target audience, budgets, and business goals.
- Monitor key performance metrics such as ROAS, CPA, CPL, CTR, CPC, conversions, and revenue.
- Coordinate with creative, content, SEO, technology, and account management teams.
- Conduct campaign analysis and identify opportunities for performance improvement.
- Manage budgets and ensure efficient media spending.
- Prepare regular performance reports and present insights to clients.
- Maintain strong relationships with key clients and understand their business requirements.
- Identify upselling and cross-selling opportunities within existing accounts.
- Conduct competitor and market analysis to improve campaign strategies.
- Ensure timely execution of campaigns, deliverables, and client requirements.
- Handle client queries, escalations, and performance-related discussions professionally.
Requirements
- 2– 3 years of experience in Performance Marketing, Digital Marketing, Account Management, or a related role.
- Strong hands-on experience with Google Ads and Meta Ads.
- Good understanding of conversion tracking, remarketing, audience targeting, campaign testing, and optimization.
- Strong analytical and problem-solving skills.
- Experience managing multiple clients/accounts simultaneously.
- Excellent communication and client-handling skills.
- Ability to work with cross-functional teams and manage deadlines.
- Proficiency in Excel/Google Sheets and performance reporting tools.
Preferred Qualifications
- Experience working in a Digital Marketing Agency, E-commerce, D2C, B2B, or Technology company.
- Google Ads and Meta certifications are an advantage.
- Experience handling high-budget performance campaigns.
- Understanding of GA4, Google Tag Manager, Meta Pixel/CAPI, Looker Studio, or similar tools.
- Strong commercial understanding with a focus on client retention and account growth.
Key Performance Indicators (KPIs)
- Client retention and satisfaction.
- Campaign ROAS and overall performance.
- CPA/CPL and conversion efficiency.
- Revenue and account growth.
- Campaign execution and delivery timelines.
- Client communication and issue resolution.
- Upselling and cross-selling opportunities.
- Accuracy and quality of performance reporting.
Employment Details
Employment Type: Full-time
Experience Level: 2-3 Years
Department: Performance Marketing / Client Success
Location: JP Nagar
Salary: 25,000 - 35,000
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
