About Medhavi Skills University
Medhavi Skills University (MSU) is a government-notified private State Skills University established under a State Act in Sikkim in 2021, dedicated to advancing quality skill-integrated higher education and entrepreneurship. Recognised by the UGC and aligned with the National Education Policy (NEP) 2020, MSU is a pioneer in converging the skilling ecosystem with formal higher education through its “Industry as Campus” model. The University collaborates extensively with industries and Skill Development Institutes to deliver work-integrated degree programs embedding structured on-the-job training within the curriculum. MSU is a recognised Awarding Body under NCVET, empanelled with DGT, and serves as an anchor university partner with NSDC and the PMU of NSDC International-collectively reinforcing its demand-driven, industry-co-led academic framework. Ranked 4th among India’s Top Skill Universities in the Outlook ICARE Rankings 2025 and supported by over 11 defence partnerships along with multiple national recognitions, MSU stands among India’s leading skill-integrated higher education institutions.
For more information, visit https://msu.edu.in
About Medhavi Group:
Established in 2013, Medhavi Group is a unified ecosystem comprising MSU and various skill-promoting organisations, dedicated to advancing skill development, vocational training, and industry-integrated higher education. With a strong outcome-driven approach, the Group has trained over 6
lakh learners, achieving more than 70% employability outcomes, and currently supports 20,000+ active students across its diverse programs. Medhavi Group continues to bridge the gap between education and employment by building scalable, industry-aligned talent pathways across India. Work Integrated Skill based Higher Education (WISE) is Medhavi’s flagship industry-integrated initiative built on the principle of “Industry as Campus.” It combines academic learning with structured on-the-job training, ensuring students graduate with real work experience and industry-ready skills. Through deep, outcome-driven partnerships with over 300+ leading industry and skill partners across 26+ sectors including Hyundai, Mahindra, IHG Group, Nephroplus, Barbeque Nation, Nexus Select Malls, ClassPlus, Tata Electronics, Marriott, ITC, and others- WISE enables learners to acquire role- specific competencies directly within live business environments. WISE creates a demand-driven talent pipeline for industries that enhances employability, improves workforce productivity, and bridges the industry skill gap.
For more information, visit https://msu.edu.in/wise
Role Overview:
We are looking for a versatile and experienced Senior Content Writer who can create compelling content across digital marketing, brand communication, and public relations functions. The ideal candidate should possess strong storytelling abilities, excellent research skills, and a deep
understanding of content performance across various platforms.
Key Responsibilities:
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Develop high-quality SEO-optimized blogs, articles, and long-form content to improve organic visibility and thought leadership.
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Write persuasive ad copies for Meta, Google, LinkedIn, and other digital marketing campaigns.
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Create engaging website content, landing pages, program pages, and conversion-focused web copy.
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Develop social media content, campaign concepts, captions, and content calendars aligned with brand objectives.
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Support PR and corporate communication initiatives through press releases, leadership articles, media notes, speeches, and brand narratives.
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Conduct in-depth research on industry trends, market developments, consumer insights, and competitor activities to produce credible and insightful content.
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Collaborate with marketing, design, performance marketing, and business teams to develop integrated communication campaigns.
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Maintain consistency in brand voice, messaging, and editorial standards across all content formats.
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Assist in thought leadership content creation for senior leadership and brand-building initiatives.
Qualifications & Skills Required:
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Bachelor’s in any relevant field.
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5+ years of experience in content writing, copywriting, content marketing, or brand communications.
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Proven expertise in SEO content writing and content optimization best practices.
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Strong portfolio demonstrating experience across blogs, website content, ad copies, social media content, and PR-focused writing.
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Excellent command of English with exceptional editing and proofreading skills.
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Ability to simplify complex concepts into engaging and audience-friendly content.
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Strong research and analytical capabilities with attention to detail.
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Experience working with AI-powered content and productivity tools such as ChatGPT, Claude, Gemini, QuillBot, and similar platforms.
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Understanding of content performance metrics, keyword strategy, and digital marketing fundamentals.
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Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
What We Offer
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Opportunity to architect and scale a future-focused, industry-integrated higher education ecosystem.
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Competitive compensation with performance-linked incentives.
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Leadership role in a rapidly growing national skills and university platform.
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A collaborative, mission-driven environment.
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The opportunity to create a measurable impact on employability and workforce transformation at scale.
How to Apply
Interested candidates should submit a resume and cover letter detailing their qualifications and experience at
[email protected] at earliest possible.
Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
