Job Description:
The Campaign Data Analyst drives growth for Retail Assets and Business Banking products. The team collaborates with stakeholders and data providers, leveraging analytics to drive strategic decision-making and optimize marketing campaigns. The core work charter includes working on the PAPQ Campaign for all the Asset Product across Bank for increasing the Business through Digital journey.
The role within the team involves deploying projects from conception to actionable insights, enabling data-driven marketing strategies and impact in the banking business. This role focuses on leveraging data science techniques for model development, driving automation, process improvement, and operational efficiency while demonstrating innovative thinking, passion for data science and fostering cross-team collaboration. Establishing strong working relationship with stakeholders in the bank is also a key aspect of this role.