We are looking for a Content Marketing & Business Development Specialist to drive our brand presence and direct client acquisition. In this role, you will lead our LinkedIn content strategy, leverage cutting-edge AI tools to scale high-quality multimedia production, and actively generate qualified leads using LinkedIn Sales Navigator.
Key Responsibilities
- Content Strategy & Calendar Management: Design, maintain, and execute a high-converting weekly content calendar tailored to decision-makers in the software industry.
- AI-Powered Content Creation: Utilize advanced AI tools to generate engaging written posts, brand graphics, and video concepts efficiently.
- Video Editing & Production: Edit short-form and long-form video content (client testimonials, product demos, founder insights, and industry commentary) for LinkedIn and social platforms.
- Lead Generation & Sales Navigator: Use LinkedIn Sales Navigator to identify, target, and engage prospect accounts, building an active pipeline of potential B2B clients.
- LinkedIn Growth & Marketing: Manage end-to-end LinkedIn presence, optimizing company and leadership profiles to increase reach, engagement, and inbound inquiries.
- Performance Tracking: Monitor post analytics, lead response rates, and content ROI to continually refine marketing tactics.
Requirements & Qualifications
- Experience: 2–4+ years of experience in content marketing, social media management, or business development within the software/tech industry.
- Sales Navigator Expertise: Hands-on proficiency with LinkedIn Sales Navigator for B2B lead list building, outreach, and account research.
- Video Editing Skills: Proficiency with video editing software (e.g., Premiere Pro, CapCut, DaVinci Resolve) to produce clean, professional video assets.
- AI Mastery: Demonstrated experience using AI generation tools (e.g., ChatGPT, Midjourney, Claude, ElevenLabs, RunWay) to accelerate graphic, text, and video creation.
- Copywriting: Excellent command of English with a proven ability to write crisp, persuasive B2B tech posts.
- Organization: Strong project management abilities to keep content pipelines structured and consistent.
Preferred Qualifications
- Prior experience working inside an IT agency or software service company.
- Familiarity with CRM systems and outbound sales messaging workflows.
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
