Digital Marketing Executive (E-commerce)Job Overview
We are looking for a results-driven Digital Marketing Executive to manage and grow our e-commerce marketing campaigns. The ideal candidate should have hands-on experience with Meta Ads, Google Ads, PPC campaigns, and Google Shopping. You will be responsible for driving online sales, improving campaign performance, and scaling customer acquisition.
Responsibilities
- Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads, including Search, Shopping, Performance Max, and Display campaigns.
- Monitor and optimize PPC campaigns to improve ROAS, CPA, CTR, and conversions.
- Conduct keyword research and audience targeting.
- Create and test different ad creatives, copy, and campaign strategies.
- Analyze campaign performance and prepare regular reports.
- Track website conversions using Google Analytics and Meta Pixel.
- Work closely with the creative team to develop high-converting ad creatives.
- Manage campaign budgets and allocate spend effectively.
- Stay updated with the latest digital marketing trends and platform updates.
Requirements
- Experience managing Meta Ads and Google Ads for e-commerce brands.
- Strong understanding of PPC, Google Shopping, and Performance Max campaigns.
- Knowledge of Google Analytics, Google Tag Manager, and Meta Events Manager.
- Experience with conversion tracking and campaign optimization.
- Good analytical and problem-solving skills.
- Ability to manage multiple campaigns simultaneously.
- Strong communication and teamwork skills.
Preferred
- Experience with Shopify-based e-commerce stores.
- Understanding of customer acquisition, remarketing, and funnel strategies.
- Familiarity with A/B testing and performance analysis.
- Experience scaling campaigns while maintaining profitable ROAS.
- Passion for learning new digital marketing trends and tools.
Pay: From ₹20,000.00 per month
Work Location: In person
