Job Description
We are looking for an experienced Senior SEO Analyst to develop and execute SEO strategies for our traditional product business, catering to both B2B and B2C audiences. The ideal candidate should have strong knowledge of technical SEO, content optimization, keyword research, competitor analysis, and SEO performance reporting.
The role will focus on improving organic visibility, increasing qualified website traffic, generating leads and sales, and strengthening the online presence of our traditional product portfolio.
Key Responsibilities
Develop and implement SEO strategies for B2B and B2C websites, product pages, category pages, and landing pages.
Conduct keyword research based on customer intent, product categories, industry trends, and competitor activity.
Identify SEO opportunities for traditional products across domestic and relevant international markets.
Perform technical SEO audits covering crawlability, indexing, website speed, mobile usability, broken links, redirects, structured data, and site architecture.
Optimize website content, including page titles, meta descriptions, headings, URLs, product descriptions, images, and internal linking.
Create SEO content briefs for blogs, product pages, buying guides, FAQs, and industry-related content.
Develop strategies to improve visibility for both high-volume consumer searches and B2B product or bulk-order searches.
Conduct competitor and backlink analysis using tools such as Ahrefs, Semrush, Moz, Screaming Frog, and Google Search Console.
Coordinate with content writers, web developers, designers, sales teams, and marketing teams to implement SEO recommendations.
Monitor rankings, organic traffic, impressions, click-through rates, conversions, leads, and revenue from organic search.
Prepare monthly SEO reports with insights, performance trends, and actionable recommendations.
Stay updated on Google algorithm changes, search trends, AI search developments, and SEO best practices.
Manage SEO for large websites with multiple product categories and a high number of pages.
Required Skills and Experience
3–6 years of experience in SEO, preferably in an e-commerce, traditional products, manufacturing, FMCG, retail, handicrafts, or marketplace business.
Proven experience handling SEO for both B2B and B2C businesses.
Strong understanding of on-page, off-page, technical, local, and e-commerce SEO.
Experience with product SEO, category-page optimization, schema markup, and internal linking.
Proficiency in Google Search Console, Google Analytics 4, Google Keyword Planner, Google Business Profile, Ahrefs, Semrush, Moz, or similar tools.
Ability to understand product markets, customer search behaviour, and search intent.
Strong analytical, communication, project management, and problem-solving skills.
Experience working with websites containing more than 500 pages would be an advantage. Similar senior SEO roles commonly include technical audits, keyword research, competitor analysis, performance reporting, and experience with both B2B and B2C businesses.
Key Performance Indicators
Growth in non-branded and branded organic traffic.
Improvement in keyword rankings and search visibility.
Increase in qualified B2B enquiries and B2C conversions.
Improvement in organic click-through rate.
Growth in product-page and category-page traffic.
Increase in organic revenue, leads, and enquiry quality.
Successful implementation of technical and content SEO recommendations.
Pay: ₹30,000.00 - ₹80,000.00 per month
Work Location: Remote
