Job Description: Social Media Executive
Job Title: Social Media Executive
Job Summary:
The Social Media Executive develops, implements, and manages social media strategies to promote the company's products, services, and brand. They create engaging content, monitor social media channels, analyze performance metrics, and interact with online communities to enhance customer engagement and drive business growth.
Key Responsibilities:
- Develop and execute social media strategies across platforms such as Facebook, Instagram, LinkedIn.
- Create, schedule, and publish engaging content, including graphics, videos, and written posts.
- Monitor social media channels and respond promptly to comments, messages, and customer inquiries.
- Plan and manage social media campaigns to support marketing and promotional activities.
- Analyze social media performance using analytics tools and prepare regular reports.
- Track industry trends, competitor activities, and emerging social media platforms.
- Collaborate with marketing, design, and content teams to ensure consistent brand messaging.
- Manage influencer collaborations and partnerships where applicable.
- Monitor online reputation and address customer feedback professionally.
- Stay updated on the latest social media best practices and platform algorithm changes.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in social media management or digital marketing.
- Excellent written and verbal communication skills.
- Strong understanding of major social media platforms and their analytics tools.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar software.
- Knowledge of social media scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
- Creative thinking with strong organizational and time management skills.
Preferred Skills:
- Experience with paid social media advertising.
- Basic knowledge of SEO and digital marketing.
- Graphic design and video editing skills.
- Ability to analyze data and optimize campaign performance.
- Strong multitasking and project management abilities.
Key requirements can include:
- Manage and optimize Meta Ads (Facebook & Instagram)
- Manage Google Ads campaigns, including Search, Display, and YouTube
- Develop paid advertising strategies for lead generation and brand awareness
- Set up audience targeting, retargeting, budgets, and campaigns
- Monitor CPC, CTR, CPL, conversions, ROAS, and other performance metrics
- Conduct A/B testing of creatives, copy, audiences, and landing pages
- Create and manage organic social media content
- Track campaign performance through Google Analytics/GA4, Google Ads Manager, and Meta Ads Manager
- Prepare weekly/monthly performance reports and suggest optimization strategies
- Coordinate with designers and content teams for ad creatives
- Research competitors, trends, keywords, and target audiences
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
