Digital Marketing Executive | SPECTRAVUE
Company: SPECTRAVUE
Position: Digital Marketing Executive
Location: Mumbai
Employment Type: Full-Time
Experience: 1–3 years preferred
Salary: ₹20,000–₹35,000/month, depending on experience and skills
About SPECTRAVUE
SPECTRAVUE is a growing technology brand providing Interactive Smart Boards, Digital Displays, Kiosks, Digital Signage and Display Solutions for education, corporate, retail and commercial applications.
We are looking for a creative, proactive and results-driven Digital Marketing Executive who can take ownership of our social media presence and digital advertising.
Key Responsibilities
1. Reels & Video Content
- Create and publish daily Instagram/Facebook/YouTube Shorts/Reels.
- Plan, shoot and edit engaging short-form videos.
- Create product demos, educational content, customer-focused videos, testimonials and trend-based content.
- Convert product features into engaging marketing content.
- Stay updated with current Instagram/Reels trends and formats.
- Coordinate with the sales team to identify real customer stories and content opportunities.
2. Social Media Growth
- Manage SPECTRAVUE's Instagram, Facebook, LinkedIn and YouTube accounts.
- Develop and execute a monthly social media growth strategy.
- Increase followers, reach, engagement and inbound enquiries.
- Manage daily posting, captions, hashtags, stories and community engagement.
- Track competitors and identify new content opportunities.
- Build SPECTRAVUE's brand presence as a professional technology/display solutions company.
3. Paid Advertising
- Create, launch and manage Meta Ads (Instagram & Facebook).
- Plan campaigns for lead generation, product enquiries, awareness and remarketing.
- Manage targeting, creatives, budgets and campaign optimization.
- Monitor CPL, CTR, reach, conversions and ROI.
- Test different creatives, audiences and campaign strategies.
- Generate regular reports showing advertising performance and results.
4. Daily Content Creation
- Create a consistent daily content pipeline.
- Design basic promotional creatives, posts, carousels and stories.
- Repurpose existing product photos, videos, brochures and customer testimonials into new content.
- Maintain a monthly content calendar.
- Ensure there is always fresh content ready for publishing.
5. Lead Generation & Marketing Support
- Generate qualified leads through social media and paid campaigns.
- Coordinate with the sales team regarding leads generated through digital marketing.
- Track where leads are coming from and measure campaign effectiveness.
- Suggest new digital marketing campaigns to generate business enquiries.
What We Are Looking For
- Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
- Good knowledge of Meta Ads Manager.
- Ability to create and edit Reels/Shorts independently.
- Knowledge of Canva, CapCut, Premiere Pro or similar tools.
- Strong understanding of social media algorithms and trends.
- Good copywriting and communication skills.
- Creative thinking and willingness to experiment.
- Ability to work independently and take ownership.
- Results-oriented mindset — not just posting content, but growing the brand and generating enquiries.
Performance Expectations
The candidate will be expected to:
- Create daily content.
- Publish consistently across relevant platforms.
- Grow SPECTRAVUE's social media presence.
- Run and optimize paid campaigns.
- Generate measurable leads and enquiries.
- Provide weekly/monthly performance reports.
- Continuously test new content and advertising strategies.
Important
This is not a desk-only posting job.
We are looking for someone who can think → create → publish → advertise → analyze → improve.
The ideal candidate should be comfortable appearing behind/beside the camera when required, shooting product videos, experimenting with Reels and taking complete ownership of SPECTRAVUE's digital presence.
To Apply:
Please send your CV + portfolio/Instagram pages/Reels you have created + examples of Meta Ads campaigns you have handled.
Pay: ₹10,078.73 - ₹40,980.49 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Work from home
Work Location: In person
