We are looking for a creative, performance-driven, and highly skilled Digital Marketing Specialist to build our brand into one of the leading education providers in Kerala. The ideal candidate should have hands-on experience in digital marketing, paid advertising, SEO, content strategy, and social media management, with a proven ability to generate high-quality leads and grow brand visibility.
Our institution offers career-focused programs in:
- Hospital Administration (HA)
- Human Resource Management (HRM)
- Enrolled Agent (EA – USA)
- German Language Programs
- Professional Certification & Career Development Courses
Key ResponsibilitiesDigital Marketing & Performance Marketing
- Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and LinkedIn.
- Generate high-quality admission leads while maintaining target cost per lead (CPL).
- Manage campaign budgets and maximize return on investment (ROI).
- Track campaign performance and prepare weekly/monthly performance reports.
Social Media Growth & Brand Building
- Develop and execute social media strategies to significantly increase followers, engagement, reach, and brand awareness.
- Manage all company social media platforms including Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
- Create engaging content calendars aligned with business goals.
- Build a premium and professional online brand presence.
Content & Creative Strategy
- Coordinate with designers and videographers to produce high-quality reels, videos, graphics, testimonials, and promotional content.
- Plan campaigns around admissions, events, seminars, workshops, and student success stories.
- Write compelling ad copy, captions, landing page content, and email campaigns.
SEO & Website Management
- Perform on-page and off-page SEO to improve organic search rankings.
- Conduct keyword research and optimize website content.
- Monitor website performance using Google Analytics and Google Search Console.
- Improve website traffic and conversion rates.
Analytics & Lead Management
- Monitor campaign performance using Meta Ads Manager, Google Ads, Google Analytics, and other marketing tools.
- Analyze marketing data and recommend improvements.
- Work closely with the admissions and sales teams to improve lead quality and conversion.
Mandatory Requirements
- Minimum 2–4 years of experience in Digital Marketing (EdTech experience preferred).
- Strong expertise in:
- Meta (Facebook & Instagram) Ads
- Google Ads (Search, Display & YouTube)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Google Analytics
- Google Search Console
- Lead Generation Campaigns
- Experience managing and growing business social media accounts.
- Excellent communication and content writing skills.
- Proficiency with Canva, Adobe Creative Suite, or similar creative tools is an added advantage.
Preferred Skills
- Experience in the education or EdTech industry.
- Knowledge of WordPress or other CMS platforms.
- Video marketing and YouTube channel growth experience.
- Email marketing and marketing automation.
- Basic graphic design and video editing skills.
- Ability to identify emerging digital marketing trends and implement innovative strategies.
Key Performance Indicators (KPIs)
- Monthly Qualified Lead Generation
- Cost Per Lead (CPL)
- Admission Conversion Support
- Organic Website Traffic Growth
- Google Search Ranking Improvements
- Social Media Follower Growth
- Engagement Rate Across Platforms
- Reach and Brand Awareness
- Return on Advertising Spend (ROAS)
Salary & Benefits
- Attractive Salary (Based on Experience)
- Performance-Based Incentives
- Accommodation Provided
- Career Growth Opportunities
- Access to Latest Marketing Tools & AI Technologies
- Professional Development & Training
- Dynamic and Creative Work Environment
Work Location
Edappal, Malappuram, Kerala
How to Apply
If you're passionate about creating impactful digital campaigns, scaling brands, and generating measurable business growth, we'd love to hear from you.
Candidates with a proven track record in digital marketing and performance advertising will be given preference.
Pay: From ₹10,064.14 per month
Work Location: In person
