Job Summary:
We are seeking an experienced SEO/ Digital Marketing specialist to drive organic traffic and improve the visibility of our website in search engine results pages. The ideal candidate will possess a deep understanding of on-page and off-page SEO techniques, including keyword research, content optimization, technical SEO, link building, and data analysis. The role requires a proactive approach to developing and implementing SEO strategies, staying up to date with industry trends, and continuously optimizing our website to achieve and maintain top rankings. The SEO specialist will collaborate with cross-functional teams to maximize website performance and ensure a seamless user experience.
Key Responsibilities:
1. Develop and execute comprehensive SEO/ Digital Marketing strategies to increase organic traffic, enhance website visibility, and improve search engine rankings.
2. Perform advanced keyword research, competitor analysis, and website audits to identify optimization opportunities.
3. Optimize website content, including meta tags, site architecture, headings, URLs, and
internal/external linking.
4. Conduct on-page optimization to improve page load speeds, mobile-friendliness, crawlability, and user experience.
5. Identify and implement technical SEO improvements, such as schema markup, XML sitemaps, and canonicalization.
6. Collaborate with content creators to develop high-quality, SEO-optimized content that aligns with target keywords and user intent.
7. Monitor and analyze website performance using SEO tools and analytics platforms, identifying areas for improvement, and providing regular reports on key metrics.
8. Drive link building initiatives through outreach, guest posting, and partnership opportunities to increase domain authority and referral traffic.
9. Stay up to date with industry best practices, algorithm updates, and emerging trends in SEO to ensure the company maintains a competitive edge.
10. Collaborate with web developers, designers, and marketing teams to align SEO efforts with overall marketing and business objectives.
Requirements:
1. Minimum of 2-3 years of proven experience as an SEO/ Digital Marketing specialist, with a strong track record of improving search engine rankings and driving organic traffic.
2. Deep understanding of SEO techniques, including keyword research, content optimization, technical SEO, and backlink analysis.
3. Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
4. Strong analytical skills and ability to interpret complex data sets to drive actionable insights and recommendations.
5. Excellent knowledge of on-page and off-page SEO factors, including HTML, CSS, JavaScript, and website performance optimization.
6. Familiarity with content management systems (CMS) and website development platforms.
7. Proactive problem solver with strong attention to detail and ability to multitask in a fast-paced environment.
8. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross- functional teams.
9. Strong project management skills and ability to prioritize tasks to meet deadlines.
10. Bachelor’s degree in marketing, business, or a related field is preferred.
We offer a competitive salary and benefits package, along with opportunities for professional growth and development. If you are a passionate and results-driven SEO specialist with a proven track record, we invite you to apply and join our team.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Education:
Experience:
- Digital marketing: 2 years (Preferred)
- total work: 2 years (Preferred)
Work Location: In person
