Job Title: Area Sales Executive (ASE) / Area Sales Officer (ASO) – Auto
Location: Lucknow, Uttar Pradesh
Job Type: Full Time | Field Sales Role
Job Overview:
We are looking for a dynamic Area Sales Executive / Area Sales Officer – Auto to drive merchant expansion, product adoption, and sales growth in the assigned territory. The role involves managing retailers, increasing product penetration, improving transaction performance, and achieving business targets.
Key Responsibilities:
- Drive merchant acquisition and expand product distribution in assigned territory.
- Increase product usage and adoption among existing merchants.
- Achieve sales targets through repeat transactions and revenue growth.
- Execute local sales campaigns, promotions, and activation programs.
- Ensure smooth rollout of new product launches.
- Build and maintain strong relationships with retailers and key merchants.
- Monitor market trends, competitor activities, and provide field insights.
- Track daily sales activities and performance metrics.
Key Performance Indicators (KPIs):
- Active merchant base growth
- Monthly transaction/value growth
- Product penetration
- Territory sales achievement
- Merchant engagement & retention
Candidate Requirements:
- ASE: Minimum 5 years of experience
- ASO: Minimum 2 years of experience
- Minimum 75% experience in tyre field sales preferred
- Current designation: ASE / ASO
- Strong territory handling and relationship management skills
- Proven track record in achieving sales targets
Preferred Industry Background:
Candidates from tyre/automotive industry:
- MRF Tyres
- Apollo Tyres
- JK Tyre
- CEAT
- Balkrishna Industries
- Bridgestone
- Goodyear
- Michelin
- TVS Srichakra
Skills Required:
- Field Sales
- Territory Management
- Dealer / Retailer Management
- Channel Sales
- Distributor Management
- Business Development
- Relationship Management
- Target Achievement
- Market Expansion
- Customer Handling
Other Requirements:
- Local language + Basic English + Hindi preferred
- Field work: 6 days/week (11 AM – 8 PM)
- Fixed salary + Incentives
Pay: ₹650,000.00 - ₹800,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
