We are looking for a detail-oriented and analytical Amazon PPC Executive to support our Amazon PPC Manager in planning, executing, and optimizing advertising campaigns. The ideal candidate should have hands-on experience with Amazon Ads and a strong understanding of keyword research, bid optimization, and performance analysis.
This role focuses on campaign execution, monitoring, reporting, and data-driven optimization to improve ACOS, ROAS, and overall ad profitability.
Key ResponsibilitiesCampaign Execution & Management
- Assist in creating and launching Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Perform keyword research using tools like Helium 10, Jungle Scout, or Amazon Search Term Reports.
- Set up manual and auto campaigns as per strategy defined by PPC Manager.
- Upload bulk sheets for campaign creation and updates.
Optimization & Performance Tracking
- Monitor campaign performance daily (ACOS, ROAS, CTR, CVR, CPC).
- Identify high-performing and underperforming keywords.
- Optimize bids, budgets, and placements under supervision.
- Add negative keywords to reduce wasted spend.
- Track search term reports and harvesting opportunities.
Reporting & Data Analysis
- Prepare weekly and monthly performance reports.
- Maintain KPI dashboards (Spend, Sales, TACOS, ROAS).
- Analyze trends and provide data-backed insights.
- Share SKU-level ad performance breakdown.
Marketplace Coordination
- Coordinate with listing team for content optimization (A+ Content, Images, Titles).
- Align PPC strategy with inventory levels to avoid OOS.
- Monitor competitor activity and pricing trends.
Key Performance Indicators (KPIs)
- ACOS Improvement
- ROAS Growth
- TACOS Control
- Budget Utilization Efficiency
- Wasted Spend Reduction
- Keyword Ranking Improvement
- Campaign Scaling Performance
Required Skills
- Basic to intermediate knowledge of Amazon Ads console.
- Strong Excel / Google Sheets skills.
- Analytical and data interpretation ability.
- Understanding of keyword match types and campaign structure.
- Ability to work with bulk operations.
- Detail-oriented and organized.
Preferred Qualifications
- Experience managing ₹2L+ monthly ad spend (preferred but not mandatory).
- Knowledge of Amazon India marketplace.
- Experience in scaling SKUs.
- Understanding of product lifecycle & ranking strategy.
- Familiarity with PPC tools (Helium 10, Jungle Scout, Perpetua, etc.).
Soft Skills
- Strong analytical thinking
- Attention to detail
- Proactive learning attitude
- Ability to work under deadlines
- Good communication skills
Growth Path
Amazon PPC Executive → Senior PPC Executive → Amazon PPC Manager → Marketplace Performance Head
Job Types: Full-time, Fresher
Pay: ₹12,000.00 - ₹23,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Work from home
Experience:
- Amazon PPC: 1 year (Required)
Work Location: In person
