Assistant Marketing Manager – FMCG (Edible Oil)
Location: Pitampura, Delhi
Experience: 8–10 Years
Salary: ₹45,000 – ₹50,000 per Month
Industry: FMCG – Edible Oil
Job Responsibilities
- Develop and execute ATL & BTL marketing strategies for edible oil products.
- Plan and manage brand promotions, advertising campaigns, and market activation activities.
- Handle trade marketing, dealer/distributor promotions, and consumer engagement programs.
- Coordinate with sales teams to support business growth and achieve marketing objectives.
- Conduct market research and competitor analysis to identify new opportunities.
- Plan and execute promotional schemes, product launches, exhibitions, and events.
- Manage marketing budgets, vendors, agencies, and promotional materials.
- Track campaign performance and prepare MIS and marketing reports.
- Work closely with sales and distribution teams to strengthen brand visibility and market penetration.
- Develop marketing content, promotional creatives, POSM, and communication materials.
- Monitor market trends and consumer behavior within the edible oil/FMCG segment.
Candidate Requirements
- Graduate/MBA in Marketing, Business Administration, or a related field.
- 8–10 years of relevant experience in FMCG Marketing, preferably in the Edible Oil/Food Products industry.
- Strong knowledge of ATL, BTL, Trade Marketing, Brand Promotion & Market Activation.
- Experience in handling marketing agencies, vendors, and promotional campaigns.
- Strong communication, negotiation, analytical, and coordination skills.
- Should be comfortable working with sales and distribution teams.
Interested Candidates
Contact: 9039041553
Pay: ₹45,000.00 - ₹50,000.00 per month
Work Location: In person
