Murty Technology is looking for a Digital Marketing Executive who has a strong interest in Google Ads, Meta Ads, lead generation, social media marketing, and campaign optimization.
The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across Google, Facebook, Instagram, and other relevant digital platforms to generate quality leads and improve business growth.
Key Responsibilities
Google Ads
- Create and manage Google Search, Display, Performance Max and remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Prepare ad copies and optimize campaigns based on performance.
- Monitor CPC, CTR, conversions, CPA and ROAS.
- Manage campaign budgets and bidding strategies.
- Identify underperforming keywords, ads and campaigns and optimize them.
- Track and analyze lead/conversion performance.
Meta Ads
- Create and manage Facebook & Instagram advertising campaigns.
- Set campaign objectives, audiences, budgets and placements.
- Conduct audience research and create custom/lookalike audiences where applicable.
- Test different creatives, ad copies and targeting strategies.
- Monitor CPL, CTR, CPC, conversions and ROAS.
- Perform A/B testing and campaign optimization.
- Scale successful campaigns while maintaining cost efficiency.
Social Media Marketing
- Manage social media marketing activities across Facebook, Instagram, LinkedIn and YouTube.
- Assist in developing monthly social media strategies and content calendars.
- Coordinate with the content/design team for posts, reels, videos and creatives.
- Monitor engagement, reach, impressions and follower growth.
- Research trends, competitors and relevant industry topics.
- Support organic and paid social media campaigns.
Performance Marketing & Lead Generation
- Develop strategies to generate high-quality leads.
- Monitor the complete campaign-to-lead journey.
- Analyze campaign performance and identify opportunities for improvement.
- Track leads, conversions and cost per acquisition.
- Prepare weekly/monthly performance reports.
- Make data-driven recommendations for improving campaign results.
- Coordinate with the sales team to understand lead quality and conversion.
Required Skills
- Basic to good knowledge of Google Ads & Meta Ads.
- Understanding of digital marketing and performance marketing concepts.
- Knowledge of keyword research, audience targeting and campaign optimization.
- Understanding of metrics such as CTR, CPC, CPM, CPL, CPA, ROAS and Conversion Rate.
- Basic knowledge of Google Analytics / GA4 and Google Tag Manager is preferred.
- Good knowledge of Excel/Google Sheets.
- Good analytical and problem-solving skills.
- Strong communication and teamwork skills.
- Willingness to learn new digital marketing tools and platforms.
Preferred Qualifications
- Related Experience
- Google Ads certification is an advantage.
- Meta Blueprint certification is an advantage.
- Candidates with practical campaign experience will be preferred.
- Freshers with relevant knowledge or internship experience can also apply.
What You Will Work On
Google Ads | Meta Ads | Facebook | Instagram | LinkedIn | YouTube | Lead Generation | Campaign Optimization | Performance Marketing | Analytics | Reporting
Key Performance Indicators
The candidate will be evaluated based on:
- Quality and quantity of leads generated
- Cost per lead
- Conversion rate
- Campaign ROI/ROAS
- CTR and CPC improvement
- Campaign optimization
- Social media growth and engagement
- Quality of reporting and analysis
What We Offer
- Hands-on experience with real digital marketing campaigns.
- Opportunity to work on Google & Meta advertising campaigns.
- Performance-based incentives.
- Learning and professional development opportunities.
- Exposure to multiple industries and marketing projects.
- Career growth opportunities based on performance.
Pay: ₹8,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: Hybrid remote in Durgapur, West Bengal
