Job Description: Business Development Executive (BDE) – EdTech SalesPosition: Business Development Executive (BDE)
Department: Sales / Business Development
Industry: EdTech / Education
Employment Type: Full-time
Experience: 1–3 years
Location: Janak Puri, New delhi
About the Role
We are looking for an energetic and target-oriented Business Development Executive (BDE) to join our EdTech sales team. The candidate will be responsible for connecting with prospective students/parents, understanding their educational requirements, and recommending suitable courses or learning programs.
The ideal candidate should have strong communication and convincing skills, a customer-focused approach, and a passion for sales and education.
Key Responsibilities
- Generate leads through outbound calls, digital leads, referrals, and other sales channels.
- Connect with prospective students and parents to understand their educational goals and requirements.
- Explain courses, programs, benefits, fees, and career outcomes clearly.
- Follow up consistently with leads through calls, WhatsApp, email, and other channels.
- Convert qualified leads into paid enrollments and achieve monthly sales targets.
- Maintain accurate lead and customer information in the CRM.
- Build strong relationships with prospective students and parents throughout the sales process.
- Handle customer queries, objections, and concerns professionally.
- Coordinate with the counselling, academic, and operations teams to ensure a smooth enrollment experience.
- Track daily activities, conversions, follow-ups, and sales performance.
- Stay updated on courses, competitors, market trends, and industry developments.
Key Skills & Competencies
- Excellent verbal and written communication skills.
- Strong sales, negotiation, and persuasion abilities.
- Good listening and customer-handling skills.
- Ability to understand customer needs and recommend appropriate solutions.
- Comfortable working with sales targets and performance metrics.
- Strong follow-up and relationship-building skills.
- Basic knowledge of CRM tools, MS Office/Google Workspace, and communication platforms.
- Positive attitude, self-motivation, and willingness to learn.
- Ability to work effectively in a fast-paced, target-driven environment.
Eligibility
- Graduate in any discipline.
- 1–3 years of experience in sales, business development, telecalling, counselling, or customer-facing roles.
- Experience in EdTech, education counselling, inside sales, or B2C sales will be an advantage.
Performance Metrics
The BDE will primarily be evaluated on:
- Lead-to-enrollment conversion rate
- Monthly/quarterly revenue achievement
- Number of enrollments
- Follow-up and lead management efficiency
- Call/activity volume
- Customer engagement and experience
What We Offer
- Competitive salary with attractive performance-based incentives.
- Structured sales training and product training.
- Growth opportunities within the sales and business development team.
- Learning and development opportunities.
- Dynamic and performance-driven work environment.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
