Role Overview
We are looking for a highly driven and performance-oriented Digital Marketing Manager to lead and scale the digital ecosystem of Coloplast India. The role will primarily focus on managing and growing the D2C/eCommerce business of Coloplast India through Coloplaststore.in, while driving digital transformation, consumer engagement, and business growth across paid media, SEO, social media, and AI-led initiatives.
The ideal candidate should have strong hands-on experience in eCommerce management, performance marketing, SEO, social media activation, analytics, and consumer engagement. Experience in healthcare, medtech, or consumer-centric industries will be an added advantage.
Key Responsibilities
eCommerce & D2C Business Management
- Manage and grow the D2C/eCommerce business of Coloplast India through the Shopify-based Coloplaststore.in website.
- Drive online revenue growth, customer acquisition, retention, and repeat purchases.
- Monitor website performance, sales trends, and consumer behaviour to identify growth opportunities.
- Work closely with cross-functional teams to ensure seamless order fulfilment and consumer experience.
- Optimize the online buying journey and improve website conversion rates (CRO).
- Work closely with the Supply Chain and Operations teams to maintain healthy inventory levels on Coloplaststore, avoid stock-outs, support demand planning for campaigns and ensure smooth consumer order-fulfilment
SEO & Paid Advertising
- Lead SEO strategy and execution to improve organic rankings, traffic, and visibility for Coloplast.in and Coloplaststore.in.
- Manage paid advertising campaigns aligned with business objectives across platforms including:
- Google Ads
- Meta Ads
- YouTube Ads
- Optimize campaigns to drive quality traffic, lead generation, and revenue growth.
- Track and improve ROAS, CAC, conversion rates, and digital KPIs.
Social Media & Consumer Engagement
- Manage and execute social media strategy across Meta platforms and YouTube for Coloplast India.
- Create and manage social media calendar aligned with business priorities and consumer needs.
- Drive consumer engagement, advocacy, and community-building initiatives.
- Work with agencies and internal stakeholders to develop educational, awareness, testimonial, and engagement content.
- Support patient-centric campaigns and digital storytelling initiatives.
Consumer Experience & Retention
- Collaborate closely with the internal Consumer Care team to:
- Drive revenue from the existing consumer database
- Improve consumer retention and loyalty
- Enhance overall consumer experience
- Identify opportunities to improve personalization and consumer journeys.
Analytics, Reporting & Dashboarding
- Prepare and manage regular performance reports and dashboards covering:
- Website performance
- Revenue metrics
- Paid media performance
- SEO performance
- Social media analytics
- Generate actionable insights and recommendations for leadership and cross-functional teams.
- Monitor digital KPIs and business performance against targets.
AI & Digital Transformation
- Take lead in AI and digital transformation initiatives across functions.
- Identify and implement digital tools and AI-driven solutions to:
- Improve operational efficiency
- Enhance consumer experience
- Optimize marketing performance
- Improve cross-functional collaboration
Desired Candidate Profile
Experience
- 7+ years of experience in Digital Marketing
- Strong hands-on experience in:
- Paid Advertising
- SEO
- Social Media Marketing
- Website Analytics
- Proven experience in leading AI initiatives and driving digital transformation programs.
- Candidates with experience managing eCommerce/D2C businesses will be preferred.
- Experience in healthcare, medtech, pharmaceutical, wellness, or consumer-centric industries will be preferred.
Technical & Functional Skills
- Strong understanding of Shopify ecosystem and eCommerce operations.
- Expertise in:
- Google Analytics
- Google Ads
- Meta Ads Manager
- SEO tools
- CRM (SFDC) and marketing automation tools
- Good understanding of CRO, UX, and digital consumer journeys.
- Strong analytical and reporting skills.
Education
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 17.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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