We are looking for a Digital Marketing Manager to develop, execute and manage digital marketing strategies for our ERP, HRMS and Business software solutions.
The ideal candidate should be hands-on, analytical and result-oriented, with strong experience in SEO, Google Ads, Social media marketing, content marketing, lead generation and digital campaign management.
The candidate will work closely with the sales and management teams to generate qualified leads and increase the company's online presence and revenue.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- 3–6 years of experience in Digital Marketing.
- Strong hands-on experience in SEO, SEM, Google Ads and social media marketing.
- Experience in lead generation, preferably in IT, software, SaaS, ERP or HRMS.
- Good knowledge of Google Analytics and Google Search Console.
- Experience with keyword research and SEO tools.
- Strong communication skills.
- Experience managing social media campaigns and paid advertising.
- Good analytical and problem-solving skills.
- Ability to manage multiple campaigns.
- Strong understanding of marketing funnels, conversion optimization and lead generation.
Key Responsibilities
- Develop and implement digital marketing strategies aligned with business and sales objectives.
- Plan and manage Google Ads, Meta Ads, LinkedIn Ads and other paid campaigns.
- Develop and execute SEO strategies to improve organic rankings, website traffic and lead generation.
- Conduct keyword research, competitor analysis and on-page/off-page SEO activities.
- Manage the company's social media platforms, especially LinkedIn, Facebook, Instagram and YouTube.
- Managing and engaging digital content including blogs, articles, social media posts, videos and promotional materials.
- Manage email marketing campaigns and customer communication.
- Generate and nurture B2B leads for ERP, HRMS and software products.
- Monitor website traffic, campaign performance, lead quality and conversion rates.
- Analyze marketing data using Google Analytics, Google Search Console and other relevant tools.
- Prepare regular digital marketing performance reports for management.
- Identify new digital marketing channels and opportunities for customer acquisition.
- Work closely with the sales team to improve lead quality and conversion.
- Manage digital marketing budgets and optimize campaigns for better ROI.
- Stay updated with the latest developments in SEO, Google algorithms, social media, paid advertising, AI marketing tools and digital trends.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
