About the Role
We are looking for a creative and performance-driven Content Writer to join our growing team. This role is ideal for someone who understands digital-first storytelling, can create engaging content across platforms, and has a strong grasp of beauty, lifestyle, and D2C brand communication.
Key Responsibilities:
- Create engaging and conversion-focused content for social media, websites, performance ads, emailers, and brand campaigns
- Write scripts for influencer collaborations, reels, UGC content, and video campaigns
- Develop creative captions, hooks, and storytelling concepts aligned with brand tone and audience behavior
- Collaborate closely with the design, video, and marketing teams for campaign execution
- Assist in planning monthly content calendars and campaign communication
- Research beauty, personal care, and digital content trends to create relevant and impactful content
- Ensure consistency in brand voice and communication across all touchpoints
- Optimize content for engagement, readability, and performance across digital platforms
- Support product launches, festive campaigns, and marketing initiatives with creative copy ideas
- Coordinate with influencers and creators for content briefs and execution support
Qualifications:
- Minimum 2-3 years of experience in content writing / copywriting / social media content
- Strong command of written English with creative storytelling ability
- Experience writing for Instagram, Meta ads, websites, and influencer content
- Ability to write influencer video scripts, reel concepts, and ad copies
- Understanding of D2C, beauty, lifestyle, or personal care brands is preferred
- Basic understanding of social media trends and performance marketing communication
- Strong attention to detail and ability to meet deadlines in a fast-paced environment
What We’re Looking For
- Someone who understands both creative storytelling and marketing communication
- A candidate who can think creatively while writing performance-oriented content
- Strong understanding of digital content trends and consumer behavior
- Ability to adapt tone and style across multiple brands and campaigns
- A proactive and collaborative mindset
Location: Goregaon West, Mumbai (6 Days Working)
Pay: ₹25,000.00 - ₹80,000.00 per month
Application Question(s):
- Current CTC?
- Expected CTC?
Experience:
- Content strategy: 1 year (Required)
- Content creation: 1 year (Required)
Location:
- Goregaon, Mumbai, Maharashtra (Required)
Work Location: In person
