Key Responsibility
Campaigns & Advertising
- Plan and execute end-to-end online and offline advertising campaigns for Satchmo Holdings.
- Design targeted campaigns for new product launches, seasonal promotions, and key trade events.
- Develop entry-marketing strategies for new markets or product categories as the company scales.
- Plan, execute, and measure A/B tests and conversion experiments to continuously improve campaign ROI.
Digital Marketing & Social Media
- Build and maintain brand presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and manage paid digital campaigns — Meta Ads, Google Ads, influencer collaborations — within budget.
- Track and report campaign performance against KPIs using Google Analytics, Meta Business Suite, and similar tools.
- Collaborate with design and content teams to create compelling landing pages, emailers, and digital collateral.
- Drive customer acquisition and engagement through SEO/SEM, email marketing, and content marketing.
Content Creation & Brand Management
- Develop brand-aligned content—product storytelling, recipes, behind-the-scenes testimonials—for all channels.
- Uphold brand identity, visual standards, and tone of voice across all media and communication touchpoints.
- Manage creation and distribution of marketing assets: brochures, packaging inserts, in-store materials, and merchandise.
- Coordinate product photography and videography shoots in line with brand guidelines.
Public Relations & Communications
- Support PR initiatives — media pitches, press releases, industry events, and corporate communications.
- Build and maintain relationships with food bloggers, media houses, influencers, and key industry stakeholders.
- Draft brand communications including press releases, newsletters, media kits, and blog articles.
Vendor & Agency Coordination
- Coordinate with creative agencies, media vendors, print suppliers, and digital partners from brief to delivery.
- Negotiate quotations, manage timelines, and ensure quality of marketing deliverables.
- Collaborate cross-functionally with the Sales, Product, and Operations teams on marketing support needs.
Market Research & Reporting
- Monitor competitor marketing activities, emerging food trends, and consumer insights to shape campaign strategy.
- Prepare monthly marketing performance reports covering reach, engagement, leads, and campaign ROI.
- Support primary and secondary market research to evaluate brand health and customer perception.
Qualifications and Experience
- MBA / PGDM in Marketing, Brand Management, or Mass Communications from a recognised institution (mandatory).
- 1 year of work experience;
- Prior experience in a marketing agency, FMCG brand, Real Estate or food company is a strong advantage.
- Demonstrable portfolio of campaigns, content, or creative projects (links/samples welcome).
Skills
- Digital marketing — Meta Ads, Google Ads, SEO/SEM, email marketing platforms
- Analytics tools — Google Analytics, Meta Business Suite, campaign dashboards
- Content creation — copywriting, visual storytelling, and brand communication
- Public relations — media outreach, press releases, and influencer engagement
- Vendor coordination — briefing, negotiation, and project management
- MS Office (PowerPoint, Excel); Canva or Adobe Creative Suite is a plus
- Excellent verbal and written communication in English; Kannada is an advantage
- Creative mindset with a results-driven, data-informed approach to marketing
Pay: Up to ₹500,000.00 per year
Work Location: In person
