Job Title: Lead Generation Specialist (Sales & Digital Marketing)
Company: Autviz Solutions
Location: Mohali (Work From Office)
Experience: 5+ Years
Employment Type: Full-Time
About Autviz Solutions
Autviz Solutions is a company specializing in Artificial Intelligence, Intelligent Automation, Custom Software Development, Generative AI, and Digital Transformation. We help businesses accelerate growth through innovative technology solutions and data-driven strategies.
Job Summary
We are looking for an experienced Lead Generation Specialist with 5+ years of experience in B2B lead generation, digital marketing, and outbound sales. The ideal candidate will be responsible for identifying potential clients, building qualified sales pipelines, executing lead generation campaigns, and working closely with the Sales and Marketing teams to drive business growth.
Key Responsibilities
- Generate high-quality B2B leads through multiple channels including LinkedIn, email outreach, cold calling, networking, and digital campaigns.
- Research target industries, companies, and decision-makers to identify new business opportunities.
- Develop and execute outbound lead generation strategies.
- Create and manage prospect databases using CRM tools.
- Qualify leads based on business requirements and schedule meetings for the sales team.
- Plan and optimize email marketing and LinkedIn outreach campaigns.
- Coordinate with the Digital Marketing team to convert inbound marketing campaigns into qualified leads.
- Monitor campaign performance and continuously improve lead conversion rates.
- Build relationships with prospects through consistent follow-ups.
- Maintain accurate records of leads, interactions, and sales activities in the CRM.
- Collaborate with Business Development, Marketing, and Technical teams to align lead generation efforts with company objectives.
- Prepare weekly and monthly reports on lead generation performance, conversion rates, and pipeline growth.
Required Skills
- 5+ years of experience in Lead Generation, Sales, or Digital Marketing.
- Strong understanding of B2B sales processes and lead qualification.
- Hands-on experience with LinkedIn Sales Navigator and LinkedIn prospecting.
- Experience with CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar.
- Strong knowledge of email marketing tools and automation platforms.
- Experience with digital marketing concepts including SEO, PPC, social media, and content marketing.
- Excellent research, communication, and negotiation skills.
- Strong analytical mindset with the ability to interpret campaign performance data.
- Proficiency in Microsoft Excel, Google Sheets, and reporting tools.
Preferred Qualifications
- Experience in IT Services, Software Development, AI, SaaS, or Technology Sales.
- Knowledge of lead enrichment tools such as Apollo, Lusha, ZoomInfo, or similar platforms.
- Familiarity with marketing automation tools.
- Understanding of AI-powered sales and marketing tools is an added advantage.
Key Performance Indicators (KPIs)
- Qualified leads generated per month
- Meetings scheduled with prospective clients
- Lead-to-opportunity conversion rate
- Sales pipeline contribution
- Campaign ROI and conversion metrics
- Database accuracy and CRM hygiene
What We Offer
- Opportunity to work with cutting-edge AI and technology solutions.
- Career growth in a rapidly expanding organization.
- Collaborative and innovation-driven work environment.
- Performance-based incentives.
- Continuous learning and professional development opportunities.
Join Autviz Solutions and help drive business growth by connecting innovative AI solutions with businesses worldwide.
Benefits:
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
