About the Role:
We’re seeking a data-driven and results-oriented “Performance Marketer” to lead our paid acquisition efforts across platforms. You’ll be responsible for planning, executing, and optimizing ad campaigns to drive growth, revenue, and ROI for our D2C brands.
Key Responsibilities:
Own and drive growth for assigned product categories, taking end-to-end accountability for performance
Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels
Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics
Coordinate with graphic designers, video editors, and content teams to get timely creative assets ready for campaigns
Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels
Ensure delivery on monthly sales and revenue targets through campaign performance
Conduct A/B testing, audience segmentation, and funnel optimization to improve results
Generate insights from campaign data and prepare performance reports with clear, actionable recommendations
Required Skills & Experience:
4+ years of experience in running and scaling paid ad campaigns for D2C or e-commerce brands
Deep knowledge of Google Ads, Meta Ads Manager, and YouTube advertising
Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking
Strong analytical skills and comfort with performance dashboards and Excel/Sheets
Experience with remarketing, dynamic ads, and conversion tracking
Ability to manage budgets, forecast results, and meet aggressive growth targets
Nice to Have:
Hands-on experience with platforms like Pinterest Ads, LinkedIn Ads, or native advertising networks
What We Offer:
A high-impact role in a mission-driven company
Creative and collaborative work culture
Competitive salary
Opportunity to scale campaigns for products powered by nature & science
Assessment: will be shared later
Work Mode
Work from Office (onsite), Hyderabad
Timings
10:00 AM to 7:00 PM
Work Days
Monday to Saturday
Pay: ₹100,000.00 - ₹500,000.00 per year
Work Location: In person
