Digital Marketing Manager
Company: HealthSphere Wellness Pvt. Ltd.
Brand: UltraPeak®
Industry: Health, Wellness, Sports Nutrition & Hydration
About the Role
HealthSphere Wellness Pvt. Ltd. is looking for a creative, performance-driven Digital Marketing Manager to lead the digital growth of UltraPeak®, our sports hydration and electrolyte brand.
We are looking for someone who can take end-to-end ownership of digital marketing — from strategy and content planning to paid advertising, influencer collaborations, campaign execution and performance analysis.
The ideal candidate should understand fitness, sports, wellness and D2C brands and be capable of building UltraPeak into a strong digital-first brand.
Key Responsibilities1. Social Media Management
- Develop and execute monthly content strategies for Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Prepare monthly content calendars for posts, reels, stories and campaigns.
- Coordinate with graphic designers, video editors, photographers and content creators.
- Maintain consistent UltraPeak brand communication and visual identity.
- Track trends and create opportunities for relevant, engaging content.
- Grow followers, engagement, reach and brand awareness organically.
2. Performance Marketing
- Plan, execute and optimize Meta Ads and Google Ads.
- Manage campaigns for awareness, website traffic, lead generation and product sales.
- Handle retargeting and conversion campaigns.
- Monitor ROAS, CAC, CPC, CPM, CTR and conversion rates.
- Continuously test creatives, audiences, offers and landing pages.
- Provide weekly and monthly performance reports.
3. Influencer & Athlete Marketing
- Identify relevant fitness influencers, runners, athletes, HYROX participants, gym trainers and sports creators.
- Handle influencer outreach, negotiations and collaborations.
- Develop micro-influencer and UGC campaigns.
- Coordinate product seeding and PR packages.
- Track influencer performance, reach, engagement and conversions.
- Build long-term relationships with selected athletes and creators.
4. Sports Event Marketing
UltraPeak will actively explore marathons, HYROX, obstacle races, fitness exhibitions, running events and other sports activations.
The Digital Marketing Manager will:
- Identify suitable events and partnership opportunities.
- Coordinate pre-event digital promotions.
- Plan event-specific social-media campaigns.
- Coordinate influencer participation.
- Capture and utilize event content.
- Create post-event campaigns and retargeting.
- Convert offline sampling into online followers, leads and customers.
5. D2C & E-Commerce Growth
- Work closely with the website/e-commerce team.
- Improve customer acquisition and conversion.
- Plan product launches, offers and promotional campaigns.
- Develop strategies to increase repeat purchases.
- Coordinate WhatsApp, email and remarketing campaigns.
- Track the customer journey from ad → website → purchase → repeat purchase.
6. Content & Brand Building
- Develop strong campaign concepts around UltraPeak's positioning.
- Build communication around hydration, electrolytes, sports, fitness and active lifestyles.
- Create educational as well as high-energy sports content.
- Develop campaign ideas around the brand philosophy:
DON'T JUST GO. GO ULTRA.
- Ensure consistent messaging across digital platforms, events, influencers and advertisements.
7. Competitor & Market Research
- Regularly monitor sports nutrition, hydration and wellness brands.
- Study competitor campaigns, pricing, offers and content.
- Track emerging fitness and social-media trends.
- Identify new digital marketing and collaboration opportunities.
- Present actionable ideas rather than simply reporting competitor activities.
Candidate Requirements
- 2–5 years of experience in digital marketing, preferably in D2C, fitness, nutrition, FMCG, lifestyle or wellness brands.
- Strong understanding of Meta Ads Manager and Google Ads.
- Good knowledge of Instagram and short-form video marketing.
- Experience managing influencers and content creators.
- Understanding of Shopify/e-commerce and digital analytics is preferred.
- Strong communication and negotiation skills.
- Ability to manage multiple agencies, freelancers and vendors.
- Comfortable working in a fast-growing startup environment.
- Should be highly creative but equally comfortable working with numbers and performance data.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Social-media growth and engagement
- Website traffic
- Customer acquisition cost (CAC)
- Return on advertising spend (ROAS)
- Online sales and conversion rate
- Influencer campaign performance
- Content performance
- Lead/database growth
- Repeat customer growth
- Successful execution of product launches
- Sports-event and activation performance
What We Are Looking For
We do not want someone whose role is limited to posting content on Instagram.
We are looking for someone who can think like a brand builder + performance marketer + growth manager.
The person should be capable of understanding our vision for UltraPeak®, converting that vision into campaigns, executing those campaigns and measuring whether they actually generate brand awareness, community growth and sales.
UltraPeak® by HealthSphere
DON'T JUST GO. GO ULTRA.
Pay: ₹14,545.76 - ₹30,193.97 per month
Work Location: In person
