Social Media Content Creator (Photography, Videography & Editing)
Location: Thane
Type: Full-Time | Founding Team | High Ownership
What this role really is
This is not a social media manager or a traditional photographer role.
You are a fashion content creator responsible for bringing our products and brand to life through compelling visual storytelling.
From ideating content to shooting, editing, and publishing, you will own the complete content creation process across Instagram, YouTube, Pinterest, LinkedIn, Shopify, and marketplaces.
You should have a strong eye for fashion, styling, aesthetics, composition, lighting, storytelling, and editing, while being comfortable creating high-quality content using both professional cameras and smartphones.
Your job is simple:
Create content that makes people stop scrolling, connect with the brand, and ultimately buy our products.
Roles & Responsibilities1. Fashion Photography
- Plan and execute product, lifestyle, and campaign photoshoots
- Capture:
- Product photography
- Lifestyle photography
- Flat lays
- Detail shots
- Editorial fashion shoots
- Behind-the-scenes content
- Founder content
- Ensure images are aligned with the brand's visual identity
2. Videography & Content Production
- Shoot high-quality videos for:
- Instagram Reels
- Stories
- YouTube
- Shorts
- Product launches
- Campaigns
- Interviews
- Podcasts
- Factory visits
- Behind-the-scenes
- Brand films
- Capture engaging moments that tell the story behind the product and brand
3. Video Editing
- Edit engaging short-form and long-form videos
- Add:
- Motion graphics
- Text overlays
- Captions
- Music
- Transitions
- Sound effects
- Color correction
- Optimize edits for each social media platform
- Deliver content with quick turnaround times
4. Social Media Content Creation
- Create daily content for:
- Instagram
- Facebook
- YouTube
- Pinterest
- LinkedIn
- Shopify
- Produce content formats including:
- Reels
- Stories
- Carousel posts
- Product videos
- Styling videos
- Fashion tips
- Trend-based content
- Educational content
- Founder-led content
- Customer stories
5. Creative Direction & Storytelling
- Convert ideas into engaging visual stories
- Develop content concepts around:
- Product USPs
- Fabric stories
- Craftsmanship
- Styling inspiration
- Brand philosophy
- Limited collections
- New launches
- Bring creativity and originality to every piece of content
6. Fashion Styling Support
- Assist with:
- Outfit styling
- Product arrangements
- Accessories
- Model coordination
- Location setup
- Ensure every shoot reflects a premium fashion aesthetic
7. Content Planning & Execution
- Work with the founders to build monthly and weekly content calendars
- Plan shoots based on:
- Product launches
- Seasonal campaigns
- Marketing objectives
- Sales events
- Social media trends
- Execute content according to publishing schedules
8. AI-Assisted Content Creation
- Use AI tools for:
- Video editing
- Image enhancement
- Background removal
- Thumbnail creation
- Creative ideation
- Content scripting
- Voiceovers
- Captions
- Continuously experiment with emerging AI tools to improve speed and creativity
9. Equipment & Asset Management
- Manage cameras, lenses, lighting, audio equipment, and accessories
- Organize:
- RAW files
- Edited files
- Project folders
- Content libraries
- Maintain proper backups and file management systems
10. Trend Research
- Stay updated with:
- Fashion trends
- Instagram trends
- Viral editing styles
- Photography techniques
- Videography trends
- Creator economy
- Continuously introduce fresh content ideas to keep the brand relevant
11. Cross-Functional Collaboration
- Work closely with:
- Founders
- Fashion Designer
- Graphic Designer
- Marketing & Growth Lead
- Ecommerce Team
- Models
- Freelancers
- Influencers
- Ensure timely execution of all content requirements
Must-HavesNon-Negotiable
- Strong portfolio in fashion, lifestyle, or apparel content
- Excellent photography and videography skills
- Strong editing skills using Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar software
- Good understanding of Adobe Photoshop and Lightroom
- Ability to shoot with both professional cameras and smartphones
- Strong understanding of lighting, framing, composition, and storytelling
- Passion for fashion, styling, and visual aesthetics
- Comfortable using AI-powered creative tools
- Ability to work in a fast-paced startup environment with high ownership
Preferred
- Experience working with fashion or apparel brands
- Basic understanding of motion graphics (After Effects or similar)
- Experience managing social media publishing tools
- Knowledge of influencer and creator content production
- Familiarity with ecommerce and product photography
Key Success Metrics
- Content Output Consistency
- Engagement Rate
- Reach & Impressions
- Reel Views & Watch Time
- Content Production Turnaround Time
- Campaign Execution Timeliness
- Growth in Followers & Community
- Product Content Quality
- Conversion from Organic Content
- Creative Innovation Score
- Brand Visual Consistency
Core Objective of the Role
Create premium fashion content that builds the brand, showcases products beautifully, drives engagement, and converts viewers into customers through compelling photography, videography, editing, and visual storytelling.
Pay: ₹40,000.00 - ₹75,000.00 per month
Benefits:
Work Location: In person
