ROLE OVERVIEW
Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.
You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)
and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage
monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but
building structured, insight-led campaigns that drive measurable business outcomes.
WHAT WE MEAN BY 'PERFORMANCE MARKETER'
A performance marketer at Gryd is someone who:
- Understands and builds campaign architecture — not as an executor, but as a strategist
who knows when to follow best practices and when to break them
- Can identify audience signals, creative fatigue, and funnel drop-offs and act on them
proactively
- Handles budget allocation with precision and confidence — not guesswork or over-spend
- Sets a clear optimisation hypothesis for every test — no random changes, no open loops
- Reviews their own campaign data, tracks their own KPIs, and holds themselves to a
performance standard before anyone else does
- Treats every underperforming campaign as data, not as failure
- Never blames the creative team, the platform, or the client brief — they optimise or they
learn
KEY RESPONSIBILITIES
Campaign Strategy & Execution
- Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and Google
Ads (Search, Display & Shopping)
- Manage monthly ad budgets of ₹30K–₹1 Lakh across Google and Meta — with full
accountability for spend efficiency
- Build structured campaign architecture: audience segmentation, funnel mapping, ad set
organisation
- Own and optimise campaigns end-to-end — not just run them
Accountability & Reporting
- Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate
- Build performance reports with clear insights and actionable recommendations — not just
data dumps
- Share weekly performance reviews: what worked, what didn't, and what's changing
- Maintain dashboards, campaign documentation, and audit trails
Testing & Optimisation
- Design and execute A/B tests across creatives, audiences, landing pages, and copy with
clear hypotheses
- Identify patterns in performance data and translate them into optimisation actions
- Conduct competitor and trend research to stay ahead of the curve
- Raise blockers early — waiting until a campaign fails before flagging it is not acceptable
Tracking & Infrastructure
- Ensure accurate tracking via GA4, GTM, and Meta Pixel / Events Manager
- Coordinate with creative and performance teams for timely asset delivery
- Proactively flag tracking issues, attribution discrepancies, and data gaps
Pay: ₹500,000.00 - ₹700,000.00 per year
Work Location: In person
