The person will be responsible for driving digital marketing campaigns focused on SaaS product sales. He/She will manage end-to-end online marketing strategies to generate qualified leads and increase product adoption. His/Her work will involve collaborating with the sales and product teams to deliver measurable growth results.
- Location: Lucknow
- Experience:Freshers and experienced candidates can apply
- Current Openings: 2
- Salary: Negotiable
- Industry: IT-Software / Software Services
- Role: Digital Marketing Executive
- Employment Type: Full Time
Minimum Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
Planning and executing digital marketing campaigns for SaaS products across multiple channels. Managing paid advertising (PPC, Google Ads, LinkedIn Ads) to drive product demos and free-trial signups. Analyzing campaign performance data and optimizing strategies to improve conversion rates and ROI.
- Strong understanding of SaaS sales funnels and customer lifecycle marketing.
- Experience with email marketing, marketing automation, and CRM tools.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Excellent written and verbal communication skills.
- Strong analytical and data-driven decision-making abilities.
- Knowledge of SEO/SEM best practices.
- Content marketing and lead generation skills.
- Results-oriented with ability to meet targets and deadlines.
