Market Research ManagerJob
Overview
We are looking for an experienced, analytical, and results-oriented Market Research Manager to join our team. In this role, you will lead market research initiatives, generate actionable insights, and support strategic business decisions through data-driven analysis. You will collaborate with cross-functional teams, oversee research projects from planning to execution, and mentor a team of market research professionals to drive business growth and market competitiveness.
Key Responsibilities
· Develop and implement comprehensive market research strategies to gather insights on target markets, customer behavior, industry trends, and competitive landscapes.
· Design and manage quantitative and qualitative research projects, including surveys, interviews, focus groups, and market analysis.
· Collect, analyze, and interpret primary and secondary research data to identify emerging trends, opportunities, and business risks.
· Monitor consumer purchasing behavior, preferences, and market shifts to forecast future demand and buying patterns.
· Conduct competitor analysis, including product offerings, pricing strategies, marketing campaigns, and market positioning.
· Translate complex datasets into clear, actionable reports, dashboards, presentations, and visualizations using tools such as Excel, PowerPoint, Tableau, or similar platforms.
· Present research findings and strategic recommendations to senior management and key stakeholders.
· Partner with cross-functional teams to identify research requirements and provide data-driven business recommendations.
· Stay updated with the latest market research methodologies, tools, technologies, and industry developments.
· Lead, mentor, and develop a team of market research professionals while ensuring the successful execution of research projects within defined timelines.
Qualifications & Skills
· Master's degree in Market Research, Marketing, Business Administration, Statistics, Economics, or a related field.
· Minimum 5 years of experience in market research, including experience managing research projects and leading teams.
· Strong expertise in qualitative and quantitative research methodologies, survey design, sampling techniques, and statistical analysis.
· Proficiency in data analysis, visualization, and reporting tools such as Excel, Tableau, Power BI, SPSS, or similar platforms.
· Excellent analytical, problem-solving, and critical thinking abilities.
· Strong presentation and communication skills with the ability to simplify complex data into meaningful business insights.
· Proven leadership skills with experience managing and mentoring teams.
· Ability to work independently while collaborating effectively in a fast-paced, deadline-driven environment.
· Strong project management, organizational, and stakeholder management skills.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Application Question(s):
- Current Salary?
- Total years of Experience as a Market Research Manager?
- Salary Expectations?
Work Location: In person
