Job Summary
The Digital Marketing Expert will be responsible for planning, executing, and optimizing digital marketing campaigns that generate qualified leads while maximizing return on investment. The ideal candidate is data-driven, analytical, and experienced in managing high-performance marketing campaigns across multiple digital channels.
Key Responsibilities
- Develop and implement digital marketing strategies to generate qualified visa and immigration leads.
- Manage and optimize Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and LinkedIn Ads campaigns.
- Achieve monthly lead generation, conversion, and Cost Per Lead (CPL) targets.
- Monitor campaign performance and optimize for maximum Return on Ad Spend (ROAS).
- Improve website visibility through SEO and technical optimization.
- Optimize landing pages to improve conversion rates.
- Coordinate with developers for website updates and improvements.
- Plan and execute social media marketing campaigns.
- Work with the design team to create high-converting ad creatives and marketing materials.
- Manage CRM updates, lead tracking, and lead distribution.
- Implement email and WhatsApp marketing automation campaigns.
- Track campaign performance using Google Analytics and Google Tag Manager.
- Prepare weekly and monthly performance reports with actionable insights.
Pay: Up to ₹75,000.00 per month
Work Location: In person
