# Job Description – Digital Marketing Manager
**Position:** Digital Marketing Manager
**Experience:** 1-2Years
**Job Type:** Full-Time
**Location:** Hyderabad (S.R. Nagar)
## About the Role
We are looking for a creative, result-oriented, and data-driven Digital Marketing Manager to lead our online marketing initiatives. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns to generate quality leads, increase brand awareness, and improve conversions.
## Key Responsibilities
* Plan, execute, and optimize digital marketing campaigns across multiple platforms.
* Manage Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube campaigns.
* Generate quality leads while maintaining target CPL (Cost Per Lead).
* Develop and implement SEO strategies to improve website rankings and organic traffic.
* Manage social media platforms and create engaging content.
* Coordinate with the design and content teams for creatives, videos, and promotional campaigns.
* Monitor website performance using Google Analytics 4, Google Search Console, and Google Tag Manager.
* Set up and manage conversion tracking, Meta Pixel, and remarketing campaigns.
* Create landing pages and optimize them for higher conversion rates.
* Analyze campaign performance and prepare weekly and monthly reports.
* Conduct competitor analysis and identify new growth opportunities.
* Manage email and WhatsApp marketing campaigns.
* Stay updated with the latest digital marketing trends and platform updates.
## Required Skills
* Strong knowledge of Google Ads and Meta Ads.
* Experience with SEO (On-page, Off-page, and Technical SEO).
* Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
* Social Media Marketing and Content Marketing.
* Lead Generation and Performance Marketing.
* Basic knowledge of WordPress and landing page optimization.
* Knowledge of Canva and basic video editing tools such as CapCut or Adobe Premiere Pro.
* Excellent analytical, communication, and problem-solving skills.
* Ability to manage multiple campaigns simultaneously.
## Preferred Qualifications
* Bachelor's degree in Marketing, Business Administration, or any related field.
* Google Ads or Meta Blueprint certifications are an added advantage.
* Experience in the Education/EdTech industry is preferred.
## What We Offer
* Competitive salary based on experience.
* Performance-based incentives.
* Career growth opportunities.
* Friendly and collaborative work environment.
* Opportunity to work on high-impact marketing campaigns.
**Interested candidates can share their resume with us. Shortlisted candidates will be contacted for the interview process.**
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
