Creative Strategist
SourceLift Media & IT Solutions
Location: Colaba, Mumbai
Work Mode: In Person
Experience: 1–4 Years
Department: Creative
Employment Type: Full-Time
_____________
About SourceLift
SourceLift Media & IT Solutions is a creative, digital marketing and technology solutions company helping businesses build stronger brands and achieve measurable growth.
We work across creative strategy, social media, performance marketing, branding, SEO, website development and IT solutions.
We’re looking for a Creative Strategist who can bring together strategy, research, creativity and storytelling to develop ideas that make brands stand out and deliver business results.
⸻
About the Role
As a Creative Strategist, you will be responsible for understanding brands, audiences, markets and social culture—and turning those insights into creative campaigns, content ideas and brand solutions.
You will work closely with our creative, content, design and marketing teams to develop ideas from the initial research stage through to execution.
The role involves a mix of creative thinking, social media research, content strategy, copywriting, campaign ideation, creative pitching and performance analysis.
We’re looking for someone who doesn’t just create content ideas, but understands why an idea should work, who it is for and how it can contribute to the brand’s objectives.
⸻
Key Responsibilities
Creative Strategy & Ideation
* Develop creative strategies aligned with brand objectives, business goals and target audiences.
* Convert business challenges and audience insights into strong creative concepts.
* Generate original ideas for campaigns, social media, digital communication and brand storytelling.
* Develop creative territories, campaign themes, communication directions and content pillars.
* Think beyond conventional advertising ideas and bring fresh perspectives to every brief.
* Build strategic thinking around what to communicate, why to communicate it and how to communicate it effectively.
_______________
Social Media & Content Research
* Conduct regular social media content research across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
* Research trending formats, reels, hooks, memes, topics, storytelling styles, creators and content patterns.
* Track competitor content and identify opportunities, gaps and differentiators.
* Study viral and high-performing content to understand why it works, rather than simply replicating trends.
* Research audience conversations, interests, behaviours and cultural trends relevant to different brands.
* Identify emerging social media trends and recommend how brands can participate in them authentically.
* Research industry-specific content and competitor strategies to develop stronger content directions.
* Maintain a continuous flow of content references, ideas, trends and creative inspiration for the team.
___________
Content Strategy
* Develop content strategies based on brand positioning, audience insights and business objectives.
* Define content pillars, themes, formats, tone of voice and storytelling approaches.
* Develop social media content ideas and recommendations for different platforms.
* Contribute to content calendars and monthly content planning.
* Identify opportunities for educational, entertaining, emotional, promotional and trend-driven content.
* Ensure content is relevant to the audience while maintaining consistency with the brand.
___________
Copywriting & Creative Development
* Write compelling social media copy, campaign copy, headlines, hooks and communication concepts.
* Develop creative briefs that clearly communicate the objective, audience, insight, idea and execution.
* Create campaign narratives and messaging frameworks.
* Work closely with designers and content creators to translate strategic ideas into strong creative executions.
* Review creative output and ensure it reflects the intended strategy and brand direction.
________
Creative Decks & Pitches
* Develop creative presentations, campaign decks, moodboards and concept presentations.
* Present creative ideas and strategic recommendations to internal teams and clients.
* Clearly explain the thinking, insight and objective behind every creative idea.
* Support new business pitches and contribute to developing creative proposals.
* Be comfortable defending ideas while also being open to feedback and refinement.
_________
Research & Insights
* Conduct market, industry, competitor and audience research.
* Identify consumer insights and cultural observations that can influence creative strategy.
* Research brands and their communication across digital and social platforms.
* Analyse competitor positioning, messaging and content strategies.
* Convert research into actionable creative insights and recommendations.
____________
Performance & Optimization
* Review social media and campaign performance data to understand content effectiveness.
* Analyse engagement, reach, clicks, conversions and other relevant metrics.
* Identify patterns in high- and low-performing content.
* Use performance insights to improve future creative and content strategies.
* Work with performance marketing teams to understand how creative impacts campaign results.
________________
Collaboration & Project Management
* Work closely with designers, content writers, social media managers, performance marketers and developers.
* Coordinate creative requirements and ensure briefs are clearly communicated.
* Manage multiple creative projects and deadlines simultaneously.
* Follow up on deliverables and ensure work is completed according to timelines.
* Collaborate with clients and internal teams to understand requirements and refine ideas.
* Maintain quality and consistency across all creative deliverables.
⸻
What We’re Looking For
* 1–4 years of experience in Creative Strategy, Brand Strategy, Content Strategy, Advertising, Social Media or a related role.
* Strong creative and strategic thinking.
* Excellent ideation and conceptualisation skills.
* Strong understanding of social media content, trends and audience behaviour.
* Ability to independently research social media trends, competitors, creators and content formats.
* Strong copywriting and storytelling skills.
* Ability to connect business objectives → audience insights → creative ideas.
* Strong understanding of branding and digital communication.
* Ability to create clear and detailed creative briefs.
* Experience creating creative decks, presentations and pitches.
* Strong communication and presentation skills.
* Ability to analyse basic campaign and social media performance data.
* Good understanding of Instagram, Facebook, LinkedIn and YouTube content.
* Familiarity with Canva, Figma, Adobe Creative Suite or similar creative tools.
* Comfortable using AI tools for research, ideation and creative development.
* Strong organisational and project management skills.
* Ability to manage multiple projects and work within deadlines.
* Collaborative attitude with a willingness to take feedback and improve ideas.
⸻
The Kind of Person We’re Looking For
Curious
You naturally research things. You want to know what’s trending, what people are talking about and why certain content gets attention.
Creative
You can take an observation, insight or simple thought and turn it into an interesting idea.
Strategic
You understand that creativity isn’t just about making something look good. There needs to be a reason behind the idea.
Socially Aware
You understand internet culture, social media behaviour, trends, creators, formats and how audiences consume content.
Articulate
You can explain your ideas clearly and confidently—and convince others why the idea deserves to be executed.
Proactive
You don’t wait for a brief to start thinking. You constantly bring new references, trends, observations and ideas to the table.
Collaborative
You enjoy working with designers, writers, marketers and clients and understand that the best work often comes from collaboration.
⸻
Tools & Skills
Experience or familiarity with:
* Canva
* Figma
* Adobe Creative Suite
* Google Workspace
* Social Media Platforms
* AI-powered creative and research tools
* Presentation & deck-building tools
* Basic analytics and reporting platforms
You don’t need to be an expert in every tool—but you should be comfortable learning and using technology to make your work better and faster.
⸻
What You’ll Get at SourceLift
* Opportunity to work across multiple brands and industries
* Exposure to creative strategy, branding, social media and performance marketing
* Opportunity to work closely with creative and marketing teams
* Freedom to contribute ideas and experiment with new creative approaches
* Exposure to real client projects and pitches
* Learning opportunities across different aspects of digital marketing
* A collaborative environment where your ideas are valued
Benefits
* Flexible schedule
* Paid time off
* Full-time opportunity
* Creative and collaborative work environment
* Growth and learning opportunities
⸻
Application Questions
Please answer the following when applying:
1. Do you have your own laptop?
2. Can you join immediately?
3. How many years of experience do you have in creative strategy/content/social media?
4. Please share your portfolio or examples of your previous creative/strategic work.
5. Are you comfortable working from our Colaba, Mumbai office?
⸻
Work Location
Colaba, Mumbai — In Person
Salary
₹30,000 – ₹40,000 per month
If you believe you can turn research into insights, insights into ideas, and ideas into work that people remember, we’d love to hear from you.
Apply now and join SourceLift.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Paid time off
- Work from home
Work Location: In person
