We are looking for a highly analytical and performance-driven Google Ads Specialist with strong hands-on experience in managing and optimizing PPC campaigns. The ideal candidate should have deep technical knowledge of Google Ads, campaign structures, audience targeting, and ROI-focused paid marketing strategies.
Key Responsibilities
Plan, execute, and optimize Google Ads campaigns (Search, Display, Video & Remarketing)
Perform advanced keyword research using Broad, Phrase & Exact Match strategies
Manage bidding strategies including Manual CPC, Maximize Conversions, Target CPA & ROAS
Optimize campaigns for CTR, CPC, CPA, Conversion Rate & ROI
Improve Quality Score through ad relevance, landing page optimization & keyword structuring
Create and optimize Ad Extensions (Sitelinks, Callouts, Structured Snippets, etc.)
Conduct A/B testing for ad copies, creatives, and landing pages
Technical Skills Required
Strong hands-on experience in Google Ads (PPC)
Deep understanding of:
Quality Score
CTR (Click Through Rate)
CPC (Cost Per Click)
CPA (Cost Per Acquisition)
ROAS & Conversion Optimization
Expertise in:
Search Campaigns
Display Ads
Video Campaigns
Remarketing/Retargeting
Experience with:
Google Analytics / GA4
Google Tag Manager
Keyword Planner
SEMrush / Ahrefs
Knowledge of landing page optimization and funnel strategy
Understanding of audience segmentation & behavioral targeting
Pay: ₹400,000.00 - ₹480,000.00 per year
Work Location: In person
