Company: BAI Infosolutions Private Limited – CoTrav
Location: Gurgaon (On-site)
Experience 1-2 years
Industry: Travel & Hospitality | Corporate Travel Services
Employment Type: Full-time
About the role:
We are looking for a Marketing Executive to support and execute both digital and offline marketing initiatives across our travel and mobility brands. This role will work closely with the marketing and leadership team to plan, execute, and track integrated marketing campaigns aimed at building brand visibility, generating leads, and strengthening market presence. The ideal candidate should be creative, execution-focused, and comfortable working in a fast-paced, growth-driven environment.
Key Responsibilities:
- Assist in planning and executing integrated marketing campaigns across digital and traditional platforms.
- Manage and curate behind-the-scenes and corporate culture content for social media platforms.
- Execute and monitor digital marketing activities, including social media marketing, SEO coordination, email campaigns, and performance tracking.
- Coordinate with internal teams and external vendors for the creation of marketing collaterals such as brochures, creatives, banners, and presentations. Support offline marketing initiatives, including events, exhibitions, partnerships, and branding activities.
- Assist in planning and executing promotional events, trade shows, and corporate branding activities.
- Coordinate with vendors, designers, printers, and media agencies for campaign execution.
- Track, analyze, and report campaign performance metrics and prepare MIS reports.
- Contribute to copywriting and content creation for social media, websites, emailers, brochures, and ads.
- Conduct market research and competitor analysis to identify trends, opportunities, and improvement areas.
- Maintain marketing trackers, calendars, and documentation.
Skills & Competencies:
- Good communication and interpersonal skills
- Strong writing and basic copywriting skills
- Creative thinking with strong execution capability
- Good organizational and coordination skills
- Ability to manage multiple tasks and meet deadlines
- Analytical mindset with attention to detail
Requirements & Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 1 year of experience in marketing, digital marketing, or a brand support role.
- Basic understanding of digital marketing, social media platforms, and offline marketing.
- Familiarity with marketing tools, social media platforms, and analytics dashboards is a plus.
- Proficiency in MS Office (Excel, PowerPoint, Word).
- Experience in travel, mobility, or the B2B services industry is an added advantage.
- Ability to work in a fast-paced and dynamic environment.
What We Offer:
- Opportunity to work with multiple growing travel-tech brands.
- Hands-on exposure to 360-degree marketing (digital + offline).
- High ownership role in a growth-oriented organization.
- Learning-driven and collaborative work environment.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
