Key Responsibilities
- Develop and execute marketing strategies for software products (B2B or B2C)
- Conduct market research to identify customer needs, trends, and competitors
- Create and manage digital campaigns (SEO, SEM, email, social media, paid ads)
- Work closely with product and sales teams to align messaging and positioning
- Plan product launches and go-to-market strategies
- Create content such as blogs, whitepapers, case studies, and landing pages
- Track and analyze campaign performance using analytics tools
- Optimize conversion funnels and customer journeys
- Manage brand positioning and messaging consistency
- Coordinate with design and development teams for promotional material
Required Skills
- Strong understanding of digital marketing channels
- Knowledge of software/SaaS business models
- Analytical mindset (Google Analytics, CRM tools, etc.)
- Excellent communication and storytelling skills
- Basic technical understanding (APIs, cloud, UX, etc. is a plus)
- SEO and content marketing expertise
- Project management and multitasking ability
Company Name: [ZN SYNERGIES PVT LTD]
Phone: 7836804148
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
