Company: ARQUIN
Location: Jaipur, Rajasthan
Job Type: Full-Time, On-Site
Working Days: Monday to Saturday
About ARQUIN
ARQUIN is a growing kitchen and bathroom solutions brand offering premium kitchen sinks, sanitaryware, faucets, and bathroom accessories across India. We are looking for a creative and performance-driven Social Media Manager to strengthen our digital presence, grow our audience, and improve engagement across all social media channels.
Key Responsibilities
- Develop and execute ARQUIN’s social media strategy.
- Create and maintain monthly content calendars.
- Manage Instagram, Facebook, LinkedIn, YouTube, Pinterest, and other relevant platforms.
- Plan posts, reels, stories, carousels, product videos, and promotional campaigns.
- Write engaging captions, hooks, CTAs, hashtags, and video scripts.
- Coordinate product photography, video shoots, influencer content, and user-generated content.
- Provide clear creative briefs to graphic designers, video editors, and content creators.
- Ensure all content follows ARQUIN’s brand identity, tone, and visual guidelines.
- Schedule and publish content consistently across all channels.
- Monitor comments, messages, mentions, reviews, and audience interactions.
- Identify trends and create relevant, brand-appropriate content.
- Collaborate with the sales, website, SEO, CRM, and performance marketing teams.
- Support new product launches, seasonal campaigns, offers, and marketplace promotions.
- Track reach, engagement, follower growth, website visits, leads, and conversions.
- Prepare weekly and monthly social media performance reports.
- Monitor competitors and identify new content and growth opportunities.
- Use AI tools to support research, content planning, scripting, and workflow automation.
Required Skills
- Strong understanding of social media platforms and current content trends.
- Excellent copywriting, communication, and storytelling skills.
- Experience in content planning, social media management, and community engagement.
- Ability to create content strategies for both brand awareness and sales.
- Good understanding of Instagram Reels, YouTube Shorts, and short-form video content.
- Familiarity with Meta Business Suite, scheduling tools, analytics, and reporting.
- Basic understanding of paid social media campaigns will be preferred.
- Ability to coordinate with designers, editors, models, influencers, and internal teams.
- Strong attention to detail and the ability to manage multiple tasks and deadlines.
Preferred Qualifications
- Graduate in Marketing, Mass Communication, Media, Business, or a related field.
- Previous experience as a Social Media Manager, Executive, or Content Strategist.
- Experience with e-commerce, home improvement, kitchen, bathroom, interior, or lifestyle brands will be an advantage.
- Familiarity with Canva, CapCut, Adobe tools, ChatGPT, and other AI content tools.
- Candidates with a strong portfolio or examples of managed social media accounts will be preferred.
Key Performance Indicators
- Consistent execution of the approved content calendar.
- Growth in reach, engagement, followers, and brand visibility.
- Improvement in reel views, audience retention, and profile visits.
- Increase in qualified website traffic, enquiries, and leads from social media.
- Faster response time for comments and direct messages.
- Quality and consistency of content across all platforms.
What We Offer
- Opportunity to manage and grow the digital presence of a developing consumer brand.
- Freedom to test creative content ideas and new formats.
- Exposure to e-commerce, content marketing, performance campaigns, and brand building.
- Collaborative work environment with opportunities for professional growth.
Pay: ₹11,354.01 - ₹35,000.00 per month
Application Question(s):
- Are you comfortable working from the office, Monday to Saturday?
- How many years of professional social media management experience do you have?
- Have you independently managed a brand’s Instagram and Youtube and Linkedin accounts?
- Can you provide links to social media pages, reels, campaigns, or a portfolio created or managed by you?
- Which tools have you used professionally?
- Which three metrics would you review to determine whether an Instagram Reel performed well?
Shift availability:
Work Location: In person
