Key Responsibilities:
- Develop and execute PPC campaigns to drive traffic and sales for ecommerce stores.
- Conduct keyword research and analysis to identify opportunities for optimization and growth.
- Create and manage ad campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms.
- Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
- Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
- Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
- Provide regular reporting and analysis of campaign performance to stakeholders.
- Test and experiment with new ad formats and platforms to identify new growth opportunities.
Requirements:
- 2 to 4 years managing Ecommerce PPC campaigns
- Proven track record of successful ad performance
- Extensive knowledge of Google Ads and Bing Ads
- Experience with Shopping and Display campaigns
- Expertise in bid management and budget allocation
- Ability to analyze data and pivot strategies accordingly
- Familiarity with Google Analytics, Google Merchant Center and UTM tracking
- Knowledge of conversion rate optimization techniques
- Experience with A/B testing and landing page optimization
- Understanding of Ecommerce and customer journey
Pay: ₹400,000.00 - ₹500,000.00 per month
Benefits:
Application Question(s):
- Are you currently managing advertising campaigns? If yes, how many accounts do you currently manage?*
- Kindly mention your Current CTC, Expected CTC and Notice period.*
Experience:
- Managing Google Ads: 2 years (Required)
- Managing Meta Ads: 2 years (Required)
- Total : 2 years (Required)
Work Location: In person
