EC-Council is the worlds largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 400,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.
Visit us on www.eccouncil.org
EC-Council University (ECCU) is an academic training provider that operates under the parent company EC-Council, the largest professional training and certification body in Information Security. ECCU courseware and curricula are nationally accredited by DEAC and recognized by CHEA, NICE, and CNSS to meet the national standards of cybersecurity education. ECCU is primarily focused on cyber security and offers both a Bachelor's (BS) and a Master's (MS) degree program. ECCU currently offers its courses on an E-Learning platform (Canvas) and, therefore, is 100% online.
https://www.eccu.edu/
Position Overview:
We are looking for a highly strategic and execution-oriented Social Media Strategist to lead the end-to-end social media presence of our cybersecurity university. The ideal candidate will be responsible for developing growth strategies, increasing brand awareness, generating qualified leads, and executing high-impact campaigns across multiple platforms.
This role requires someone who combines creativity, analytics, content marketing, community management, and paid social expertise to build a strong digital presence and position the brand as a thought leader in cybersecurity education.
Job Responsibilities:
- Develop and execute quarterly social media strategies and content calendars aligned with business objectives, brand positioning, and growth targets.
- Plan, create, publish, and optimize engaging content across LinkedIn, Instagram, Facebook, X, YouTube, and emerging social platforms while maintaining a consistent brand voice.
- Manage end-to-end social media operations, including content scheduling, platform optimization, and coordination with internal stakeholders, designers, and external agencies.
- Lead community engagement and Online Reputation Management (ORM) by monitoring social channels, responding to inquiries, managing conversations, and safeguarding brand reputation.
- Design and execute organic lead generation campaigns, driving webinar registrations, inquiries, and student enrollments through strategic social initiatives.
- Plan, execute, and optimize paid Meta (Facebook & Instagram) campaigns, managing audience targeting, budgets, creatives, and performance metrics to maximize ROI.
- Drive brand awareness and thought leadership through innovative initiatives such as Faculty Masterclass LIVE sessions, expert interviews, industry campaigns, and employee advocacy programs.
- Develop and manage testimonial and social proof campaigns by conducting outreach, creating customer success stories, and repurposing existing content into high-performing short-form assets.
- Analyze and report social media performance using key metrics including follower growth, engagement, reach, impressions, lead generation, conversions, website traffic, and paid campaign effectiveness, providing actionable insights for continuous improvement.
- Identify emerging social media trends, audience behaviors, and digital marketing opportunities to continuously enhance brand visibility, engagement, and competitive positioning.
- Leverage AI-powered marketing and productivity toolsincluding ChatGPT, Claude, Sprout Social, Gamma, Grammarly, Jasper AI, Canva, Meta Business Suite, Google Analytics, Looker Studio, and LinkedIn Campaign Managerto streamline content creation, campaign management, analytics, and reporting.
- Collaborate cross-functionally with marketing, admissions, academic, and leadership teams to support integrated campaigns, business objectives, and organizational growth.
- Own end-to-end social media and digital marketing initiatives, ensuring all campaigns are executed on time, within budget, and aligned with brand and business goals.
- Manage relationships with creative team and agencies, ensuring timely delivery, quality standards, brand consistency, and achievement of campaign KPIs
Experience and Requirements:
- 58 years of experience in social media strategy, digital marketing, or growth marketing.
- Experience managing B2B, education, technology, SaaS, or cybersecurity brands is highly preferred.
- Demonstrated success in growing social communities and generating measurable business leads.
- Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field required.
- Master's degree preferred. Relevant certifications in Meta, Google Analytics/Ads, HubSpot, or social media/digital marketing, along with proficiency in AI and marketing automation tools, are highly desirable.
Additional Information
EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate.
EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at
[email protected] and let us know how we can assist.
To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work.
If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein.
Candidates further waive any intellectual property or moral rights in such submissions, confirm that the work is original and free of third-party infringement, and acknowledge that it is provided solely for evaluation purposes, with no ownership or other rights retained.
Our Privacy Policy outlines how we collect, use, store, and protect your personal data during the recruitment process. This may include information such as your name, contact details, employment history, qualifications, and any other details you provide as part of your application. All data is handled in compliance with applicable data protection and privacy regulations.
Please review our policy here: EC-Council Privacy Policy- User & company | Data Protection
Submission of your application will be considered as your acceptance of the terms stated above.
