We are looking for a highly skilled and results-driven Digital Marketing Specialist to manage and execute all aspects of our digital marketing strategy. The ideal candidate should be creative, analytical, and experienced in driving brand awareness, lead generation, customer acquisition, and revenue growth across multiple digital platforms.
This is a hands-on role where you will be responsible for planning, executing, optimizing, and reporting on all digital marketing activities.
Key Responsibilities
Social Media Management
* Create and manage content calendars for all social media platforms.
* Develop engaging posts, reels, stories, and short-form videos.
* Grow followers and improve engagement organically.
* Respond to comments, messages, and customer inquiries.
* Monitor social media trends and competitor activity.
Paid Advertising
* Plan, launch, and optimize Meta (Facebook & Instagram), Google, YouTube, LinkedIn, and other advertising campaigns.
* Manage advertising budgets efficiently.
* Reduce cost per lead and improve return on ad spend (ROAS).
* Conduct A/B testing for creatives, copy, and audiences.
* Track campaign performance and continuously optimize.
Content Marketing
* Develop marketing campaigns and promotional strategies.
* Write compelling ad copy, captions, blogs, email campaigns, and landing page content.
* Coordinate with designers and video editors for creative assets.
* Ensure brand consistency across all channels.
SEO & Website Management
* Perform keyword research.
* Improve website SEO (on-page and off-page).
* Monitor website performance and user experience.
* Coordinate website updates and landing page creation.
* Improve search engine rankings and organic traffic.
Email & CRM Marketing
* Build and manage email marketing campaigns.
* Create customer journeys and automation workflows.
* Maintain customer databases and segmentation.
* Improve email open rates and conversions.
Analytics & Reporting
* Track KPIs using Google Analytics, Meta Business Suite, Google Ads, and other marketing tools.
* Generate weekly and monthly performance reports.
* Provide actionable insights to improve campaign performance.
* Monitor customer acquisition costs, conversion rates, and ROI.
Branding & Growth
* Develop strategies to increase brand awareness.
* Research market trends and competitors.
* Identify new growth opportunities and marketing channels.
* Support product launches and promotional campaigns.
Collaboration
* Work closely with the management team to align marketing with business goals.
* Coordinate with designers, photographers, videographers, influencers, and agencies when required.
* Manage external vendors and freelancers if needed.
Required Skills
* Strong understanding of Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.
* Experience with SEO and SEM.
* Knowledge of Google Analytics and Google Tag Manager.
* Experience with social media management tools.
* Excellent copywriting and communication skills.
* Strong analytical and problem-solving abilities.
* Knowledge of email marketing platforms and CRM systems.
* Basic understanding of graphic design and video editing workflows.
* Ability to manage multiple projects simultaneously.
* Strong attention to detail and time management.
Preferred Qualifications
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* 2–5+ years of experience in digital marketing.
* Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar are preferred.
* Experience working with premium consumer brands, fitness, retail, hospitality, or lifestyle businesses is a plus.
Key Performance Indicators (KPIs)
* Lead generation targets.
* Website traffic growth.
* Organic social media growth and engagement.
* Return on ad spend (ROAS).
* Cost per lead (CPL).
* Customer acquisition cost (CAC).
* Conversion rate optimization.
* Revenue generated through digital campaigns.
* SEO ranking improvements.
* Email campaign performance.
What We’re Looking For
* Self-motivated and proactive.
* Creative thinker with strong execution skills.
* Data-driven decision maker.
* Ability to work independently with minimal supervision.
* Passion for digital marketing and staying updated with industry trends.
* Strong ownership mindset with a focus on delivering measurable business results.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid time off
- Work from home
Work Location: Hybrid remote in Banjara Hills Hyderabad, Telangana
